Trade Marketing Executive

at  Shiseido

JOB PURPOSE

The trade marketing manager is responsible for developing and executing trade marketing strategies that drive brand visibility, consumer engagement and conversion across retail channels. This role focuses on translating Nars’ global brand vision into impactful local activations, ensuring that brand presence in retail environments aligns with business goals

MAIN RESPONSIBILITIES:

• Develop and execute a regional trade marketing plan for the Middle East that aligns with NARS brand strategy, enhancing brand presence, consumer engagement and sales conversion across various retail channels, making ROI driven decisions and recommendations.
• Own Free standing store activation strategy and execution, focused on driving differentiation, footfall and sellout.
• Monitor and report on the effectiveness of activations, providing insights and recommendations for optimization to maximize brand impact.
• Retailer activations:
• Plan and execute podiums, in store events and promotions across key retailers in the Middle East to elevate brand visibility and drive Retail Sales.
• Manage Global design brief and approval process, while focusing on timely and seamless execution.
• Act as brand guardian to ensure all animations materials are in line with global brand standards.
• Boutique activations:
• Develop and execute activation calendar within the region (Events, masterclasses, CRM, takeovers…)
• Align with Retail Partner to ensure high-quality consumer experiences and seamless execution
• In charge of sample and GWP forecasts for all boutique activations (always-on & events)
• Manage local production of collaterals in line with Global guidelines.
• Strategic partnerships:
• Explore and execute local partnership opportunities with relevant brands/industries to fuel brand excitement and desirability.
• Reporting:
• Report & analyze activation performance monthly.
• Leverage insights to improve and refine future trade activities.
• Cross-functional Collaboration:
• Collaborate with Product, Artistry, VM as well as distributor and retail partner teams to align on brand strategy and promotional activities across the Middle East.
• A&P Budget Management:
• Trade marketing Budget Ownership.
• Track and report on budget allocation for each activity to ensure return on investment and identify opportunities for improvement.