Trade Marketing Executive, UK & Ireland

at  Fellowes Brands

THE ROLE

We are searching for a UK & Ireland Trade Marketing Executive to join our Sales & Marketing team. This role is responsible for developing and delivering marketing campaigns across the full marketing mix, both strategic and hands on in their approach to drive sales of Fellowes products within the UK and Ireland in both our retail and OP business.
Providing customers (primarily wholesalers, contract stationers, office product dealers and online/ offline retailers) with marketing materials and assets - and supporting them with the implementation with marketing plans, campaigns, and promotions.

IN THIS ROLE, YOU WILL…

• Develop and implement integrated marketing plans to drives sales of Fellowes products within the UK and Ireland in both our retail and OP business
• Ensure a flow of communication to the market covering direct and indirect customers creating maximum awareness / visibility
• Collaboration with European Business Teams to develop and implement key campaigns for Business Machines and Storage & Organisation, plus regular feedback on market trends and competitive developments
• Identify, develop, and execute local initiatives to achieve business objectives
• Collaboration with Sales teams to develop and implement business plans and activities such as campaign and promotional calendars, along with local initiatives within the channel
• Ensure that sales team are equipped and up to date with presentations and sales support tools to drive the sell in process, improve success rate and eliminate duplication
• Creation of marketing activity to communicate to Fellowes primary customer base i.e., dealers, contract stationers, wholesalers, end users – corporate and home office
• Implementation of centrally produced or development of customers specific marketing materials to drive sell-out, including Point of Sale, advertising, telesales activity, e-mail marketing
• Working with European Product Marketing Managers to support and drive successful launch internally and externally of new products
• Coordination of Trade PR and Advertising
• Maintaining consistency of branding as well as a strong brand identity throughout all marketing activity and communicate brand updates to the team
• Management and accurate monitoring of the ‘Core’ element UK & Ireland Marketing Budget, setting and review with senior management
• Development of relationships with key customer & industry contacts
• Planning, designing, and reporting on email campaigns using the Eloqua platform