Trade Marketing Manager

at  LEGO

Do you want to be part of a team delivering world class retail marketing programs reaching and engaging shoppers with compelling LEGO® branded programs?
This is an excellent opportunity for a Trade Marketeer who is inspired to work for a purpose driven global company, where children come first and where we strive to develop the builders of tomorrow.
No relocation assistance is offered for this position.

• Drive successful retail and omnichannel retail shopping experiences, ensuring the achievement of both retailer and LEGO Group objectives.
• Plan, develop and implement highly impactful trade marketing plans in collaboration with Channel and eCommerce teams that are aligned with overall Channel, Marketing and Business Strategies.
• Drive innovative and impactful Shopper Campaigns for priorities and occasions across Australia and New Zealand.
• Localise global Shopper Strategies for Australia and New Zealand to ensure we maximise local opportunities aligned with channel strategies.
• A robust practice of conducting post-campaign reviews to assess commercial impact, highlight successes, and identify key learnings for future campaigns, both internally and with customers.
• Drive priorities and key occasions across accounts aligned with
• Champion Shopper insights across the business; and ensure strategies translate insights into action.
• Budget management monthly tracking and control of Trade Marketing Budget.
• Establish strong working relationships with Marketing, Sales Teams, Field Sales Team, and external suppliers maximize integration and impact opportunities.
• Attend regional Trade Marketing calls and represent the BU.