Trade Marketing Manager

at  Natures Way

TRADE MARKETING MANAGER

Welcome to a better way, an authentic way. Welcome to Nature’s Way.
Inside our minds, inside our hearts, inside our business, inside our bottles.
Our reason for being, the purpose that inspires our work every day, is quite simple: Help people live healthy lives.
When we help people live healthy lives, we build a happier, healthier world for everyone.
How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us.

People TRUST

• Our products to be the gold standard
• Our words to be true
• Our claims to be honest,
• Our actions to have integrity.

Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives.

SUMMARY

The Trade Marketing Manager will develop and maintain assigned channel sales plans and foster the corporate marketing strategy for Nature’s Way brands. The Trade Marketing Manager will be responsible for pricing, product positioning, sales forecasting, competitive analysis, marketing liaison, new product communication, trade shows, channel training and trade spending management and process development.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 5+ years of industry experience including account management responsibilities.
• Able to function in a fast-paced environment, successfully prioritizing and completing multiple tasks.
• Must have solid communication skills in both written and oral form.
• Organized, diligent, detail-oriented and self-motivated team player
• Problem solving skills
• Self-sufficient and able to operate effectively without close supervision
• Strong desire to learn and work with other departments

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree preferred in business
• Proficient in MS Excel, Word, PowerPoint, SAP CRM software and Microsoft Outlook.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING. OTHER DUTIES MAY BE ASSIGNED.

• Participates as a core member of a sales & marketing focused business team, including the development and communication of all corporate and channel objectives.
• Collects data to analyze market trends through the use of industry syndicated data, market research, consumer/shopper insights and retailer interaction.
• Lead liaison in product planning from sales.
• Develops customer and product specific sales in consort with corporate marketing strategy for all customer specific products and responsible distribution channel.
• Recommends changes, improvements or deletions in retailer distribution.
• Develops competitive evaluation for assigned retailers/brands.
• Leads business team in the development of retailer strategic plans and retailer relations strategy.
• Collaborates with sales leadership in the development of sales programs, sales tools,and dissemination of marketing promotion information, literature and support of major channel retailers.
• Lead sales contact for trade show activities.
• Develops channel trade plans and product promotion strategies.
• Presents market opportunities, competitive environment and effect on other products that result from the development of new products.
• Coordinate cross functional teams and external vendors to develop business solutions.
• Engage marketing teams with sales and retailer feedback & perspective to guide brand strategy and product development.
• Undertakes specific company projects, as assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 5+ years of industry experience including account management responsibilities.
• Able to function in a fast-paced environment, successfully prioritizing and completing multiple tasks.
• Must have solid communication skills in both written and oral form.
• Organized, diligent, detail-oriented and self-motivated team player
• Problem solving skills
• Self-sufficient and able to operate effectively without close supervision
• Strong desire to learn and work with other department