Trade Marketing Manager

at  Oddlygood Ltd

Welcome to the odd side of life! Oddlygood Ltd is a Valio Ltd spin-off headquartered in Finland. We are the home of plant-based Oddlygood products, including the beloved Oddlygood Barista. We target fast international growth because everyone in the world should be able to enjoy our great tasting, high quality plant-based products served with passion.
We are now looking for a creative and driven Trade Marketing Manager to join our world-rocking team. We want you to be super passionate about developing activations that our shoppers and customers love. You thrive in a fast-paced environment where one day is not like the other. You will operate cross functional through the organization with our marketing team, sales team, business development and other key stakeholders. As a Trade Marketing Manager your focus is to drive our Trade Marketing to new heights on the Swedish market (and possibly also other Core Markets).
Are you passionate about great food, innovative and do you have a can-do attitude? Then you could be a perfect fit. You will be reporting to the Head of Marketing (located in Helsinki). This role is based in Stockholm.

• Trade Marketing strategy development & implementation to retail & FS channels
• Maximize the visibility and attractiveness of our products at POS
• Analyze market trends, consumer & shopper behavior and competitor activities and report findings on a regular basis
• Measure, track and report all trade/in-store campaigns
• Monitor and analyze sales performance by retailer and make recommendations and propose activities based on them
• Collaborate with sales & marketing teams to align trade marketing efforts with overall brand and marketing strategies
• Be responsible for all trade marketing activities and trade marketing materials (Retail and Food Service Channel) and the day-to-day operations in the trade marketing (close contact with sales department)
• Responsibility of creation and coordination of sales materials and presentations
• Work closely with key retailers
• Provide ideas internally within the team and externally to key retailers in line with budget and goals
• Develop excellent toolkits for field sales and train them to execute with excellence, to maximize availability, visibility and in-store activations
• Arrange and coordinate sales conferences
• Agency and partnership managementAttendance on defined trade/consumer fairs and events