Trade Marketing Manager - UK

at  SharkNinja

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

HERE ARE SOME OF THE EXCITING THINGS YOU’LL GET TO DO:

• Own and deliver the implementation of a channel-specific Trade Marketing strategy aligned with the overall business objectives.
• Develop Joint Business Plans with retailers in close collaboration with Sales.
• Build and maintain excellent relationships with key retail partners, ensuring regular meeting and communication cadence in order to secure best opportunities in-store and online
• Ensure execution of GTM, product and communication plan in store and online in line with our brand positioning.
• Develop creative ideas to drive awareness, engagement, and conversion of consumers with our products in store (both off- and online).
• Develop and execute promotional campaigns, including seasonal promotions, proposition, and co-marketing initiatives. Manage the budget in close collaboration with Sales, ensuring the appropriate
• Monitor and analyze the performance of promotions, providing insights and recommendations for improvement to key stakeholders
• Plan and execute Trade Shows, retailer events and instore branded space, working with regional hub and relevant agencies to deliver best-in-class execution
• Understand performance of existing POS activations and drive changes where needed.
• Develop and maintain Brand Shops on retailers’’ websites in accordance with NPD launches.
• Ensure all data, assets and product information is provided to retailers for product listing in time and in line with launch dates.
• Drive country marketing initiatives to deliver and own the sales out number
• Manage and coordinate marketing co-op budgets, aligning closely with Account Manager to optimize spend

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT