Trade Marketing Manager

at  Vipp AS

Shape the future of Vipp by driving bespoke marketing strategies
with our global wholesale partners.
At Vipp, we are more than a design company - we are a brand rooted in history, yet always looking ahead - where tradition and innovation goes hand in hand. From our iconic bins to kitchens, furniture, lighting, and a growing portfolio of guesthouses, Vipp is constantly evolving. With our headquarters and concept store in Copenhagen, as well as our Vipp Studio in Tribeca, New York, we continue to expand our presence across the world of premium interior design.
As we embark on the next chapter of our journey, we are looking for a proactive and commercially minded Trade Marketing Manager to join our global sales and marketing team in Copenhagen. In this newly created role, you will play a pivotal part in elevating Vipp’s presence in key markets around the world.

ABOUT THE ROLE:

At Vipp, we work closely together with a select group of premium wholesale partners around the world. Your mission will be to build, strengthen, and execute local trade marketing activities with these partners. Through collaborative, respectful relationships, you will ensure that all commercial marketing strategies - whether focused on sales or brand-building campaigns - are executed seamlessly across diverse markets. Your expertise will ensure that every local market maintains Vipp’s high standards, while effectively promoting and boosting our collections through carefully curated plans and strategies.
You’ll be joining Vipp’s ambitious global sales team, working in close partnership with our innovative marketing team, which includes experts in PR, communications, graphics, and space planning - all based at our Copenhagen headquarters.

KEY RESPONSIBILITIES:

• Strategic Planning: Develop, negotiate, and implement customized marketing year plans with each wholesale partner, covering print and digital advertising, catalogues, special events, newsletters, website promotions, brand collaborations, and more.
• Consistent Advertising: Manage advertising efforts across multiple channels (print, digital, in-store) ensuring consistent brand representation in all markets.
• Brand Alignment: Ensure all local marketing activities are aligned with Vipp’s core brand identity, product launches and strategic goals.
• Partner Relation: Act as the central marketing point of contact for partners, maintaining positive dialogue, providing marketing materials, and ensuring campaigns are executed effectively.
• Execution & Evaluation: Take a hands-on approach to the negotiation, execution, and follow-up of all marketing activities. You’ll continuously evaluate results and optimize processes to enhance the effectiveness of local marketing efforts.