Trade Marketing Manger (m/f)

at  LOreal

As a big leading multinational company, we are pushing boundaries in the world of traditional and digital strategies with a spark for genuine creativity. There are no two days alike and that’s what gets us excited every morning. That means working here is challenging, invigorating, and rewarding. We are one group, but with many opportunities. Join us and became a part of a group of 158 nationalities speaking 58 different languages through 140 countries! Having 37 iconic international brands in our Group portfolio makes your adventure limitless!
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We’re looking for a new colleague (m/f) who will be the part of our Consumer Products Division, having the chance to work for the whole L’Oréal Adria Balkan region. Position of Trade Marketing Manager requires independent, agile, and organized person who will be responsible for:

• Managing category business strategy and ensuring market implementation.
• Orchestrating key product launches and pushing growth of pillar products using own product, market and consumer expertise in order to contribute to continued growth for the brand and the respective product category.
• Proposing relevant marketing mix strategies (IMC/360/Digital/Retail/e-comm/events) to build integrated, engaging consumer brand experiences.
• Closely collaborating with other departments (sales, brand marketing, financial controlling, logistics etc.) and partnering with agencies to build broader business strategy.
• Collecting and analyzing consumer & market insights and competition activities to make relevant recommendations to management - providing regular analysis of product categories performance with actionable insights.
• Adapting communication materials for the local market (point of sale, digital, media).
• Managing trade marketing budget and ensuring adequate budget mix coherent with the product category and brand priorities.
• Making recommendations on media, implementing media & activation plans, and ensuring implementation of trade marketing plan.