Trade Marketing Specialist at Stanley 1913

at  We Know People

Stanley, a HAVI company, is looking for a Trade Marketing Specialist for the UK & Ireland to join the dynamic EMEA team based in Amsterdam. In this role you will lead the execution of regional marketing strategies, collaborating with key accounts, vendors, and the regional distributor to elevate Stanley’s brand presence. The role will be key in driving growth in the UK & Ireland through innovative and effective marketing strategies. Sounds like something for you? Read on!

KEY RESPONSIBILITIES:

• Regional Campaign Management: Adapt and implement seasonal marketing campaigns for the UK & Ireland, ensuring alignment with the overall EMEA brand strategy;
• Go-to-Market Strategy & Tools: Develop and provide trade marketing tools and assets, ensuring all materials are fit for market and tailored to the needs of key accounts;
• Key Account Support: Collaborate with the Sales team and attend key account meetings, presenting seasonal marketing toolkits and gaining buy-in for marketing initiatives;
• Project Management: Lead and manage the planning, production, and execution of marketing plans for key accounts, ensuring consistent messaging across all channels and markets;
• Cross-functional Collaboration: Work closely with internal teams (Sales, Brand Marketing, Product) and external partners (vendors, distributors) to ensure that all marketing activities are synergistic and optimised for maximum impact;
• Campaign Performance Analysis: Record, analyze, and share key performance indicators (KPIs) from marketing campaigns to ensure continuous improvement and optimisation of future activities;
• Trade Show & Event Support: Assist in planning and executing sales meetings, trade shows, and events as required, ensuring all marketing deliverables are aligned and on-brand.

ADDITIONAL KEY TASKS:

• Ensure that key business deadlines and deliverables are communicated to relevant external parties and adhered to;
• Serve as a Stanley brand ambassador, ensuring that all marketing materials reflect the company’s values and are clearly understood throughout the UK & Ireland region;
• Collaborate with UK/EU design and production agencies to ensure that all assets are produced on time and to specification;
• Able and willing to travel to the UK & IRE regularly (approximately 20-30%)

DAY-TO-DAY DUTIES:

• Communication Management: Act as the liaison between the Sales & Marketing team and key accounts to optimise marketing efforts in-season and pursue incremental opportunities;
• Calendar Ownership: Take charge of the marketing calendar for the UK & Ireland, ensuring all activities are planned, executed, and tracked in alignment with EMEA-wide initiatives;
• Market Analysis: Continuously gather insights from the UK & Ireland market to refine marketing strategies and tactics, ensuring that Stanley remains competitive and relevant.
  This position is located in central Amsterdam.