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Quote from Hiring Manager
This position will be focused on strengthening our position in the off-trade & e-commerce channel by developing compelling activities able to turn brand choices into purchases.
Meaningful Work From Day One
The holder of the Trade Marketing Specialist position will ensure execution of the best-in-class presence and prominence of Brown Forman brands in the off-trade & e-commerce environment in line with brand, channel and client strategies to deliver fiscal year plans. The Trade Marketing Specialist is responsible for managing 4P execution leading to prominent, distinctive and relevant physical availability of our brands in respective channels.

What You Can Expect

• Contribute to preparation of 12M activity calendar for e-commerce, convenience and traditional retail channels covering key selling periods identified in Brand and Commercial Plans to maximise effectiveness.
• Collaborate with the Sales Team turning the “selling stories” into sales tools effectively present brands, products and the marketing initiatives to their customers.
• Support preparation of 4P, expressed by Picture of Success, through detailed customer and market analysis and knowledge.
• Advise in customers & channel understanding, cocreate Customer Plans and Portfolio management alongside with identification of new opportunities for our brands.
• Actively participate in clients’ meetings, close cooperate and support KAMs to meet Win with Customers agenda.
• Be a consultant and provide thorough feedback to Customer Promo plans.
• Lead the development, production and distribution of POSM materials for brand campaigns based on the communication guidelines delivered by Brand Marketing.
• Preparation of in-store consumer activations and Tailor-Made actions in cooperation with Brand Marketing and Sales Team, monitoring of implementation, post-evaluation.
• Cooperation with creative agencies, manufacturers & contractors including POSM warehouse.
• Prepare and provide to sales team merchandising standards for produced and installed POSM in line with Picture of Success.
• Manage activations accordingly to the brand needs.
• Evaluate main activations and actively look for optimization and new opportunities in the market.
• Identify new market opportunities and adjust the investments to strategic channels and the one with potential to grow.
• Cooperate closely with KAMs to execute effectively contractual provisions.
• Ensure proper communication to BF Sales Team and trade partners, concerning BF products, brand platforms, POSm availability and logistics.
• Prepare reports about market activities of B-F and competitive brands.
• Track the trade related spending and keep them within approved budget frames.
• Manage documents flow related to trade activities: invoices, contracts with the supplier, purchase orders, market reports, backups for invoices.
• Regular market visits (at least once a quarter) to monitor BF and competitors’ activities in-store.
• Include social responsibility (R&R) activities into trade marketing projects and ensure responsibility messaging is present on all POS materials and secondary packaging.

What You Bring to the Table

• Experience in sales / trade marketing.
• Good written and verbal communication skills (influencing, listening, presentations).
• Time & project management and organisational skills, attention to details
• Computer skills (MS Office applications/Google applications).
• Polish and English language knowledge and use.
• Ability to cope with broad variety of task in a dynamic environment.
• FMCG experience.

What Makes You Unique

• Good analytical skills.
• Experience in working with external agencies and writing briefs.
• Good sales and finance understanding.

Who We Are
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!
Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
Nothing Better- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Diversity

Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P5
Number of Openings Available:

Please refer the Job description for details