Trade Marketing Specialist Consumer DACH

at  Goodyear

EDUCATION & BACKGROUND

University graduate with marketing or commercial major
At least 5-8 years of experience in Marketing and commercial roles

SKILLS & KNOWLEDGE

• Strategic influencing - Holistic business acumen
• Strong Analytical skills
• Customer sensitivity and knowledge
• Ability to work with cross functional teams
• Project management
• Fluent English

• Customer portfolio performance analysis:
• Customer annual performance analysis (customer audit)
• Customer annual assortment and activation recommendation
• Customer annual assortment targets performance tracking
• Customer sales activation management:
• Annual loyalty plan definition, development and tracking (sell in/through incentives not related to pricing)
• Annual promotional plan definition, development and tracking (sell out promotions management)
• Annual customer merchandise/assets need definition, delivery management and tracking
• Customer trade marketing budget management (projection of needs vs targets, allocation across activities, tracking of ROI)
• Customer relationship support:
• Localization and delivery of customer engagement calendar (newsletters, events, ad hoc contents etc…)
• Customer presentations on assortment and activation plans reco.
• ‘Sell in’ Sales team support:
• Localization and delivery of sales activation calendar (pitch decks)
• Supports sales enablement team on educational content cascade