Trade Shopper Marketing Manager

at  Philips

YOUR RESPONSIBILITIES WILL INCLUDE:

• Develop best-in-class, shopper centric activation plans grounded in consumer, shopper and retail insights. Create a vision, engage internal/external stakeholders and deliver your plan;
• Develop category specific 4P strategy, focusing on;
• Place: relentless omni channel focus, prioritising online but equally adept at offline activation, creating a seamless journey for the shopper
• Promotion: drive brand preference and awareness for Philips through in-store excellence (offline and online)
• Product: demonstrate Philips champion innovation through best in class point of sale and digital content
• Price: ensure Philips promotional plans are in line with shopper and customer requirements
• Champion Digital Excellence – Managing online merchandising, content and being a consultative partner to the customers digitals teams in order to partner up to win;
• Translate brand strategy into annual customer marketing plans, ensuring that we execute and communicate our products in the best possible way based on shopper insights;
• Work with our in-house Studio team to develop engaging in-store activation, providing shoppers with a great experience;
• Partner with the Sales team to allocate budget and deliver ROI;
• Measure the effectiveness of shopper activation plans and promotions, monitor actions and propose improvement plans;
• From competitive salary and performance bonus to family friendly policies, flexible benefits and access to Philips University, a career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about all the benefits on offer.

YOU’RE RIGHT FOR THIS ROLE IF:

• You have experience of bringing omni-channel shopper strategy to life - joining the dots between sales, the retailer and the consumer
• You are curious with a passion to gain insight, have strong commercial awareness and are able to work in a faced paced and ever changing environment;
• You are confident presenter and communicator with the ability to influence internal and external stakeholders;
• You have an excellent understanding of both online & offline marketing mix and have delivered highly effective campaigns that provide a strong return;
• You have the ability to problem solve and course correct when we are not being effective;
• You are highly analytical, comfortable working with a wide range of data sources and making fact-based decisions, recommendations and forecasts working in collaboration with sales and marketing;
• You are results orientated who enjoys having a direct impact of the day to day performance of Philips UKI with personal accountability for your customers;
• You will be part of a great team who care, support and challenge each other.
  If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here .