Trading Analyst

at  Go City Ltd

ABOUT US

Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.
Backed by successful Private Equity firm Exponent and headquartered in Covent Garden, London the business is highly profitable with over 3 million+ customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join the team and make their mark on our future.
We listen to our customers, our partners and our team, to help improve our business every day. And that’s where you come in! For more information and a sneak at our product take a look at www.gocity.com

GENERAL TRADING: TEAM SUPPORT, FORECASTING, AD-HOC ANALYSES AND QUESTIONS AS REQUIRED (10%)

• Team support as required: modelling, updating data, presentations
  As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.

SUMMARY OF THE ROLE BUT ALSO WHAT OUR TEAM ARE UP TO:

This exciting new role is designed to support the trading function of the business to drive the trading performance of the direct sales channel, with a focus on our cities. You will take ownership of the performance of selected cities in our portfolio and work collaboratively across the teams to improve their performance. This role will need to identify trends, forecast performance, succinctly summarise issues and opportunities and work at pace to ensure we improve on these opportunities to drive growth.

WHAT WILL YOU BE RESPONSIBLE FOR /HELPING US TO DO?

Cities Trading Analysis (45%)

• Take accountability of cities FNR, CM, including but not limited to – for your cities portfolio:
• Stay up to date with cities performance on a daily basis by covering the following, but not limited to:
• Sales performance : how are we performing in revenue and profit
• Understand detailed e-commerce (and wider product related) KPIs to inform of the drivers of performance and any issues that need to be addressed (for example conversion rate, channel level stats, customer savings, net promoter scores)
• Growth v competition & market : how should we be performing, how are others performing, are there any emerging threats
• Analysing market trends : which direction is the market headed and should we adjust anything
• Determining if we are spending enough and through the right channels
• Determine the application of business initiatives to the cities you are covering
• Work with the relevant destination and sites teams on merchandising and communication of our products to ensure maximum relevance and effectiveness
• Analyse all relevant key KPIs daily and weekly to monitor performance and any issues
• Determine long term trends and summarise longer term issues clearly for discussion and action

WHAT SKILLS DO YOU HAVE THAT ARE ESSENTIAL IN THIS ROLE?

• Qualification in business, marketing, or a related field (preferred), or minimum 3-4+ years of experience
• Familiar with marketing analytics tools and sales optimisation techniques
• Ideally some relevant exposure to direct-to-consumer marketing: understanding of D2C business
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
• Inquisitive person - keen to understand the ‘why’ behind everything
• Strong desire and focus on achieving growth and results
• Intellectually curious, energetic and self-starting
• Showing potential in good communication and stakeholder management skills, collaborative approach