TV/AV Channel Marketing Manager - Ireland

at  Samsung Electronics

Position Summary
An opportunity to be part of an exciting business area within Samsung UK, supporting the growth of key retailers within Ireland.
Role and Responsibilities
This role is a 12 - month parental cover contract to handle key retailer channel marketing activity including online and offline stores, ensuring that cohesive quarterly / 6 month / 12 month marketing plans are in place and implemented effectively. This role is also required to develop strategic TTL plans with partners for new product launch, in-life phase and implement channel campaigns in order to achieve sell-out targets, expand market share and pursue daring growth targets.

What will be your key deliverables?

• Understanding the customer account requirements, strategic direction and opportunities by developing prosperous relationships at all levels in the account
• Develop category expertise and an understanding of Samsung Brand and tone of voice
• Responsible for GTM planning & execution for new product launches, life cycle management and budget ownership to run sell in and sell out of Samsung products across all Independents
• Create and implement strong, creative TV and AV marketing activities including key promotional activity /added value campaigns within specific channels on time and to budget. These activities could include:
• ATL Media – TV, Press, Outdoor
• In-store Promotion Execution – POS and product displays
• Execution on third party retailer websites including product page management, banner advertising and brand store development.
• Drive digital advertising campaigns around paid search, social, SEO, affiliates and VOD.
• Effective Samsung brand management with customers across all these activities
• Set critical metrics for all planned marketing activity including digital metrics, and handle/review efficiency & return on investment
• Work with agencies to build or customise assets to best communicate promotions, or product features and benefits that also give Samsung stand out and drive conversion.
• Management of the Samsung Marketing Portal ensuring all assets are up to date
• Work with online team to present new ideas that strengthen our brand differentiation and enhance the customer journey.
• Be responsible for and ensure the Channel marketing budget and A&P accrual budget is allocated in an efficient manner to enhance return on investment.
• Understand the stock and sales figures for each product in the range and ensure all products sell through in a timely manner.
• Anticipate the competitive forces both in the market and within the retailers, and plan for such events to limit the potential negative effect upon Samsung sales.
• Work with the Retail Marketing Team to ensure strong positioning of TVAV products in store both in branded display areas and in run.
• Handle promotional events relevant to the channel, including logistics, creative and promotional mechanic to deliver a strong return on investment.

What we need for this role
To be successful, you will possess the following skills and attributes:

Soft Skills

• Ability to balance multiple internal and external partners in order to successfully deliver on key projects
• Experience handling agencies and third party suppliers
• Proactive approach to problem solving
• To be able to multi task and project lead large projects
• Great teammate, with ability to build confirmed working relationships across the business.
• High attention to detail to ensure plans are drived as prescribed
• Clear communicator able to articulate the approach and ongoing performance
• Ability to create and deliver persuasive, clear, innovative and concise content
• Comfortable working in a fast paced corporate environment

Hard Skills:

• Experience within traditional marketing activation – radio, TV etc
• Product Marketing and Services Marketing experience
• Experience in a similar role
• Excellent written and verbal communication skills (inc Strong MS PowerPoint & Excel)
• Highly analytical and able to interpret data in a meaningful way
• Experience of running marketing budgets

Skills and Qualifications

What does success look like?

• To be flexible and adaptable
• Clear communication of marketing/promotional plans with retailers and internally
• Attention to detail always knowing the status of every element
• Always ensuring commercial alignment when creating marketing campaigns
• Shown ability to develop marketing plans enabling growth targets
• Outstanding ability to influence and persuade
• Ability to succeed in highly complex and very fast paced environments

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency

A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Please refer the Job description for details