UK Digital Marketing Manager

at  nurturgroup

nurtur is a diverse group of SaaS software brands focused on generating revenue, demonstrating ROI, utilising data to programmatically determine decisions, an industry leader in Insights and a champion of best practice and innovationwithin the sector. This enables our customers to automate manual processes and focus on their customers, which in turn increases their revenue and profitability.

• Come up with digital/content marketing strategies across various digital channels including SEO, Paid Search, Social, Email Marketing, Content, etc., to generate more leads
• Set short-term goals for the projects (KPIs)
• Deliver an effective digital/content marketing strategy and editorial plan to meet the business objectives of our clients at the lowest possible cost
• Coordinate with all creative resources for a project, including strategy & planning, designers, writers and other agency personnel
• Undertake digital/content marketing initiatives to achieve business targets
• Collaborate with design, writing and production teams to produce and distribute high-quality content
• Develop and maintain editorial calendar, delegate tasks and ensure deadlines are met
• Edit, proofread and improve the content
• Optimise content considering SEO and Google Analytics
• Analyse web traffic metrics
• Share content through various channels, ensuring strong web presence
• Receive customer feedback and generate ideas to increase customer engagement
• Accountable for all digital/content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Editorial requirements include a sound understanding of various digital channels including SEO, SEM, social media, Email Marketing, Content Categorisation and structure, content development, distribution and measurement.
• Ensure content is consistent with our client’s brand voice, style and tone.
• Editorial calendar and organisation workflows must be developed and managed.
• Liaise with the teams managing the various digital channels, e.g. search, social media and email/ newsletter distribution to deliver results.
• Measurement and optimisation of the client programs will be required on a regular and ongoing basis
• Executive presentations, to the management team and the client, on the program approaches and results will be required.
• Ability to work independently as well as in a team environment
• Ability to draft briefs for copywriters, designers, etc.
• Enjoy the creative process and show a willingness to contribute relevant ideas
  This will be based out of our nurtur office commercial building in Little Eaton which is a beautiful village on the outskirts of Derby. Its a great location with free on-site parking and plenty of local amenities.
  Working hours are 9 am 5.30 pm Monday to Friday so youll have the weekends to relax and recharge.
  Hybrid working will be available after probation period is passed.

The successful applicant will receive and have access too:

• 25 days holiday plus the 8 bank holidays
• Perk box
• Health Shield cash plan to recoup the cost of services such as dentistry, opticians etc.
• Death in Service Cover
• Company Sick Pay
• Bike to Work scheme.

Please note, unfortunately this role does not provide visa sponsorship opportunities.