UK Marketing Manager

at  Impossible Foods

JOB SUMMARY:

The UK Marketing Manager will work tirelessly to drive awareness and generate demand for Impossible™ products in the UK market. This person is as comfortable working with sales teams as they are creative teams, demonstrating the ability to switch between creative and analytical thinking seamlessly. With a strong track record of balancing globalization and localization, this person will collaborate with cross-functional teams to support and build the market, both in foodservice and retail expansion. Notably, this role will require working closely with Impossible’s global team, driving alignment with global brand strategy while working to tailor campaigns, packaging, and activations to the local consumer. The ideal candidate is a strategic thinker that is willing to roll up their sleeves and dig into the details on everything from NPD business cases to new product launches to campaign ROI analysis.
This role will report directly to the Director of Int’l Brand Management & Marketing and will work tirelessly to shape the future of international products at Impossible™. This role is based in London, with hybrid work at home and in-person as needed (~2X / week).

BASIC QUALIFICATIONS:

• Minimum of a Bachelor’s degree from a four-year college or university, or equivalent experience
• 5+ years of Marketing / Brand Management experience; strong preference for experience at a global FMCG / food companies and/or disruptor startups, specifically launching new products
• Proven track record of launching products for a brand, both growing core portfolio and developing new innovation platforms across international markets
• Depth and breadth of knowledge in marketing and brand management - You’ve written briefs, championed consumer insights in product campaigns, and worked with sales / marketing on launch plans
• Strong ability to interpret data + consumer insights to inform marketing campaigns, product launches, and moreStrong analytical acumen
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• you don’t shy away from digging into data in Excel/Google Sheets in order to inform strategic decisionsStrong presentation skills

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• you’re comfortable making presentation slides, then sharing with project stakeholders all the way to executives

• Experience working with and managing external partners, including marketing, creative, and PR agencies, distributors, co-manufacturing partners, research agencies, etc
• Excellent writing skills; you can adapt to write both business and creative documents
• Able to collaborate with multiple business owners and external partners
• Ability to manage budgets, timelines and scopes of work

PREFERRED QUALIFICATIONS:

• Experience working at a global brand, specifically working across multiple countries and/or on an international business unit
• Experience working in startups with a fast-paced and rapidly changing environment
• Experience working with commercial (sales), creative, and product teams, as well as a variety of agencies (creative, PR, social, digital, media)
• Willingness to travel as needed for domestic / international meetings

Please refer the Job description for details