UK Student Recruitment Officer

at  University of Glasgow

JOB PURPOSE

To work in partnership with Colleges, Schools and other Services to ensure the University achieves its UK undergraduate and postgraduate, recruitment targets; contributing to the development and delivery of a strategy and tactics that engages with prospective applicants UK wide, converting interest to registrations; building successful relationships with teachers, parents and other influencers including sector networks and partners.

MAIN DUTIES AND RESPONSIBILITIES

1. Represent the University to prospective undergraduate and postgraduate students and their influencers at a wide range of events across the UK. Develop and maintain good working relationships with secondary schools/colleges and other relevant external bodies and with individual applicants.
2. Work closely with designated University Colleges and Schools offering undergraduate and postgraduate courses, capturing and sharing market intelligence and recruitment USPs, advising, developing and implementing recruitment and conversion plans in line with need and according to recruitment priorities.
3. Contribute to and deliver recruitment and conversion activities, supporting and developing the UK recruitment team’s operational plan in alignment with ER’s and the University’s strategic priorities.
4. Work closely with the External Relations Events team to enhance the University’s visit programme for prospective students, applicants, and their influencers. Support the delivery of Teachers’ events, campus visits and virtual events.
5. Ensure market competitiveness of the University by benchmarking against competitor Higher Education Institutions’ recruitment and conversion activities and materials, participating in relevant internal and external networks as required.
6. Assist in the management and development of the extensive schedule of external recruitment and marketing events run by UCAS, individual schools and private companies across the UK, attending events and informing logistical support.
7. Work in partnership with ER Recruitment Marketing and Marketing Communications teams to ensure marketing materials are effectively tailored to meet the aims of the UK Recruitment team.
8. Support the management and development of the University’s Student Ambassador scheme in collaboration with ER colleagues, Colleges and Schools.
9. Contribute to the development and delivery of annual Regional Information Events at venues throughout the UK.
10. Monitor and manage responses to prospective student enquires via Ivanti, student recruitment email inboxes, Unibuddy, discussion in the Student Room forums and other routes of enquiry or discussion.
11. To contribute to the successful transition of new students into the University by ensuring that academic and service staff are aware of the expectations, concerns, attitudes and trends that are apparent among applicants.
12. To ensure equity and fairness in recruitment policies and practices and to develop recruitment techniques, in conjunction with the University’s widening participation practitioners, to widen participation.
13. To contribute to the enhancement of the University’s international profile in line with the University’s Strategic Plan; Inspiring People, Changing the World.