Undergraduate - Marketing (Automobile)

at  Honda

Date: 31 Oct 2024
Location: Bracknell, GB
Company: Honda Motor Europe Ltd
At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work. The regular office hours are 08:00 – 16:00 Monday to Thursday with a half hour lunch break & 08:00 – 13:00 on a Friday. However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement.
Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home for a maximum of 50% of the working days in any one month, again providing there is no business requirement to attend the office.

REQUIRED

• Must be an undergraduate, studying a Marketing/Business/Administration based degree, looking for a placement as part of their studies ie. spending third year in industry.
• Excellent written and verbal communication.
• Strong numeracy and comfortable working with data and systems.
• Attention to detail and have an analytical mindset.
• Ability to prioritise and plan effectively.
• Ability to deal with confidential information.
• Deadline oriented and ability to work under pressure.
• Must be digitally competent with regards to the use of internet and social media.
• PC literate, especially Excel, PowerPoint and Word.

ROLE:

Honda Motor Europe is offering the opportunity to join as the European Marketing Undergraduate, Automobile Division.
This role is part of the Automobile Marketing team which has several functional areas including advertising development and production, product launch and point-of-sale materials, model lifecycle & run out campaigns, media management, CRM inception, website digital content creation and roll-out, plus collation and reporting of campaign analytics.
The role will support the department with communication, utilisation and analysis of Pan-European campaigns. The role holder will also help to provide an analytical review of the website and digital activities. Additionally, it will involve taking a broad look at automobile marketing activity and gathering of competitor research as well as interaction with our partner agencies and colleagues in our European national sales companies.

MAIN RESPONSIBILITIES:

• Create regular reports to evaluate the performance of Honda European websites by using Google Analytics data.
• Support the Marketing team process to track new model launch activities across markets including managing branch surveys.
• Support maintenance of best practice guidelines to encourage consistency across European markets.
• Report advertising campaign utilisation by market for both ATL (above the line) and BTL (below the line) campaigns.
• Assist with advertising campaign management, uploading and maintenance of the Honda Brand Centre and deploying social media assets to Sprinklr.
• Collate comparison research of the competitor’s landscape, in particular, their website and digital presence.
• Support creation and distribution of quarterly Marketing newsletters and branch meetings.
• Analyse and report on competitor advertising creative activity using Nielsen database.
• Work with localisation agency to support campaign transcreation.
• Administration of purchase orders, scopes of work, privacy impact assessments and supplier contract management.
• Support and attend other supplier meetings and events as may be required.