User Acquisition Manager | Ruby Labs

at  Ruby Labs

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE JOB

We are seeking a dynamic and experienced User Acquisition Manager to join our team. In this role, you will be instrumental in optimizing our native advertising strategies, driving performance across various ad networks, and enhancing our subscription model products. If you have a deep understanding of native ad platforms, a knack for data analysis, and a proven ability to manage and negotiate with ad network managers, we want you to help us achieve our marketing goals.

QUALIFICATIONS

• Expert knowledge of native ad networks such as Taboola and Outbrain.
• 3+ years of experience in performance marketing.
• Experience with subscription model products.
• Proficiency in working with analytical systems (e.g., BI, Tableau).
• Upper-intermediate level of English or higher.
• Strong connections with managers on native ad networks.

• Expanding work with native ad networks.
• Conducting experiments on procurement effectiveness and analyzing the results.
• Analyzing the effectiveness of advertising campaigns to ensure they meet KPIs.
• Communicating with ad network managers to gain insights, negotiate incentive programs, and more.
• Collaborating with creative ad producers to develop top-performing ads for native ad networks.