User Acquisition Manager

at  WellTech

WHO ARE WE?

Welcome to Welltech—where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.
Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

PROFESSIONAL REQUIREMENTS:

• Proven experience with B2C mobile products across various development stages.
• Expertise in managing META advertising accounts, handling multiple campaigns, and large budgets with a focus on performance.
• Knowledge of subscription-based apps, particularly iOS-first and Web-to-App flows.
• Understanding of iOS App Flow, MMP (Mobile Measurement Partners), and attribution, including SKAN (SKAdNetwork) and Web-to-App conversion.
• Familiarity with testing methodologies, able to generate innovative testing ideas for creative flows.
• Data-driven mindset, turning insights into actionable plans.
• Strong creative thinking, with the ability to solve problems from fresh perspectives.
• English proficiency at a B2 level.

• Launch & Scale Ads: Drive the launch and scaling of Femia ads on Meta platforms, focusing on maximizing performance.
• Performance Analysis: Conduct detailed analytics to evaluate ad performance, identifying growth opportunities and optimizing strategies.
• Innovation in Advertising: Stay updated with new advertising trends in the market, testing and implementing fresh ad approaches.
• Budget Management: Track advertising spend to meet targets under specific ROI goals.