User Growth and Retention

at  XTCOM Exchange

XT.COM Exchange was established in 2018 and registered in Seychelles. It has operation centers in Seychelles, Europe and other countries and regions, and its business covers the world. XT.COM is a comprehensive trading platform that supports 800+ high-quality currencies and 1000+ trading pairs. It has a rich variety of transactions such as spot trading, futures trading, margin trading, OTC trading and buying cryptos with credit cards. XT provides users with the safest, most efficient and professional digital asset investment services.

REQUIREMENTS

Bachelor’s degree in Business Administration/Business Analytics/Economics or related fields;
At least 3 years in user acquisition and activation experience;
Data-driven, proficient at insight analysis to catch business opportunities and execute operational strategy in a short timespan;
Commercial and marketing sense, good at competition analysis to identify strategic opportunities;
Strong organizational, communication, and stakeholder management skills;
Independent and self-driven, record of execution to the last mile;
Knowledge of SQL is highly preferred, Python and other computer languages are a plus;
Relevant acquisition and conversion marketing experience, preferably growing a significant mobile customer base;
Experience in derivatives crypto exchange will add advantages;
Experience in analytical and data visualization tools such as Tableau, Google Analytics etc.;
Experience in working with cross-functional team including Product, Design and Data team to build and measure campaigns in owned marketing channels that interact with the core product;
Analytical and process-oriented mindset with good business sense;
Passion in crypto industry.

Design the promotion mechanism and integrated marketing campaign;
Own the hands-on execution of all user acquisition and activation steps and in-app / webpage marketing campaigns (building & sending emails, pulling audience segments, A/B testing & reporting etc.), working closely with the tech teams;
Design regional growth financial models, scale and automate growth processes to make it leaner, more efficient and on a start-up mode;
Establishing operational excellence through working closely with country teams to implement regional standard operating procedures;
Setting measurable goals across the Promotional program function that are linked to the company’s strategic objectives;
Manage and analyze marketing data collecting feedbacks (performance results,conversion rates, traffic, sales etc.) to help shape future marketing strategies.;
Monitor the market trend, create, manage, implement, and refine all marketing,community, and social media campaigns in an ongoing basis;
Identify acquisition, retention, and business opportunities based on data, industry trends,and competitive environment;
Analyse the effectiveness of various campaigns, and manage spend accountability;
Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web / app growth channels;
Provide on-going reporting on campaigns and revenue impact;
Ensure high quality and error-free implementation.