User Growth Specialist

at  Binance

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

REQUIREMENTS

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of experience in client lifecycle or related fields.
• Strong understanding of trading customer behavior and segmentation.
• Strong analytical skills and ability to use data to help decision making.
• Strong communication skills and is able to facilitate and motivate client managers.
• Strong understanding of Binance Products and Services, or similar exchange products.
• Solid understanding of cryptocurrency / blockchain-related terminologies and trends.

• Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
• Create and manage customer segmentation and targeting strategies to optimize the customer journey.
• Collaborate with cross-functional teams, including product, design, and analytics, to facilitate integrated marketing strategies.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Plan user growth strategies including but not limited to event, campaign, and other marketing activities to achieve user growth.
• Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.