UX Researcher

at  Primark

Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital Specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.
As a UX Researcher, you will contribute from an early research stage through to delivery. This includes showcasing and selling our products online, retaining our customers, and ensuring we deliver a best-in-class, high-performing customer experience. We’re championing user-centred design thinking and data-driven change whilst facilitating design research to help Primark achieve business goals.

WHAT YOU’LL DO:

In your role, you’ll collaborate with different people across a range of skill sets. Here’s a flavour of your day-to-day:

• Work with multidisciplinary teams, senior stakeholders, designers, product managers and engineers to conduct user research (qualitative and quantitative)
• Analyse quantitative data from Contentsquare and Google Analytics to support research findings from qualitative usability testing.
• Analyse the difference between the app and the web journeys and provide recommendations specific to the app.
• Conduct, and analyse research and make recommendations for experimentation.
• Collaborate with product roadmaps to plan and identify gaps in user knowledge.
• Create and grow Primark’s customer and employee panel which can be utilised for research.

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Analysis and synthesis: You understand and can support teams to apply a range of methods to analyse research data and synthesise findings. You know how to engage sceptical colleagues in analysis and synthesis. You can advise on the choice and application of techniques and can critique colleagues’ findings to ensure best practice.
• Inclusive research: You can ensure teams understand the diversity of users of Primark. You know how to include all kinds of users in appropriate research activities. You can advocate for inclusive practices, assist teams in design, and deliver accessible services that work for all users.
• Research skills: You have experience with, and can support teams adopting, a wide range of user research methods. You can plan user research for services with complex user needs and complex user journeys. You can advise colleagues on the choice and application of research methods to assure best practice.
• Society and technology: You understand the social context for Primark. You can align user research activities to ensure your team understand changing user behaviour.
• Strategic insight: You understand what problem the team is trying to solve. You can align user research activities to inform decision-making and action