Venue and Events Senior Marketing Coordinator

at  Tauranga City Council

Tau ake rā te moana nei, e papaki kau ana ki te ākau tangata, kakenga waka ka mauru te tohu ki te arearenga o Mauao, he pou herenga mōu, he pou hononga mōu, kia herea ki te tiki, kia herea ki te pono. Kia mau, kia ita, kia ū - haumi e, hui e, tāiki e!

TE TŪRANGA | ABOUT THE ROLE

Are you an experienced marketer with a passion for data and audience development?
We’re seeking a skilled individual to take on the role of Venue & Events Senior Marketing Coordinator, where you’ll play a pivotal role in spotlighting a wide range of our city’s events and driving traffic to The Historic Village - our creative, community hub.
You’ll have a genuine passion for capturing engaging content and thrive on attending events to share experiences with our online audience.
You’ll be results driven and regularly analyse data to enhance the performance of marketing campaigns.

Your responsibilities will include:

• Developing and delivering marketing campaigns that deliver on Tauranga events and The Historic Village objectives.
• Executing digital marketing initiatives, including paid social media campaigns.
• Analysing performance metrics and optimising our online presence primarily from digital platforms Meta Business and Google Analytics 4.
• Managing and monitoring social media channels, My Tauranga and The Historic Village.
• Developing and expanding a database through proactive marketing efforts to increase subscriber numbers as well as producing and sending regular ‘what’s on’ emails.
• Creating engaging content across various platforms, including coordinating and managing external providers such as videographers, photographers and graphic designers, to ensure seamless execution of projects.
• Managing budgets and ensuring resources are allocated effectively to maximise ROI.
• Undertaking direct marketing initiatives including the distribution of content and collateral to key networks.

This role is 30 hours per week, Monday-Friday with occasional evening, weekend & public holiday work required.

To succeed in this role, you’ll bring:

• Tertiary level qualification in Marketing and/or Communications
• A solid understanding of SEO, SEM and Google Analytics 4.
• 4+ years relevant work experience
• Excellent written communication and a great attitude