Verafin – Product Marketing Specialist

at  Nasdaq

Nasdaq Verafin is on a mission to build the world’s most effective financial crime-fighting network. Our cutting-edge software is focused on delivering next-generation fraud and money laundering solutions to financial institutions across North America. Our rapid growth and continuing success mean we have an opening for an experienced Product Marketer to join our team!
As a key member of the Product Marketing team, this role takes on global responsibility supporting the successful positioning and differentiation of our new and existing solutions. You will become a critical link between cross-functional teams enabling them with the resources, tools and insights they need to effectively bring Nasdaq Verafin fraud solutions to the market and grow our business!

Role Responsibilities

• Create and deliver competitive analysis for existing North America markets and in support of overseas market expansion
• Research and develop key buyer and influencer personas
• Develop value propositions and positioning for Nasdaq Verafin products and services that articulate the key differentiators offered by Nasdaq Verafin
• Develop internal facing enablement materials such as battle cards and competitive briefings
• Support internal stakeholders in their creation of customer and prospect facing marketing and sales materials by ensuring that the product capabilities and value to the user are clearly communicated
• Internal awareness programs such as training sessions and lunch and learns
• Represent the product marketing team as a member of product launch initiatives supporting the development and delivery competitive intel and value propositions.

Essential Skills & Qualifications

• 3+ years product marketing experience
• Exceptional written and verbal communication skills with the ability to communicate well through multiple channels
• Ability to connect technical concepts with customer value and express it succinctly
• Proven experience launching products in the high-tech marketplace
• Proven experience supporting and training, marketing, sales and customer success teams
• Ability to understand and operate in a technological environment with organizational complexity

What does success look like in this role?

• You enabled the successful launch of Nasdaq Verafin fraud products to the market and customers
• Our internal stakeholders understand and can communicate the value of our Fraud and AML solutions
• You are working cross functionally with other teams, and consistently bring new ideas and process improvements

What are the growth opportunities for this role?

• This role will provide exposure to the range of Nasdaq Verafin products and markets. You will support product launches and customer adoption initiatives. Nasdaq Verafin has become a significant contributor to fighting financial crime in North America and you can support the expansion of that success internationally!
• Your product knowledge and ability to work with peers will give you the opportunity to work cross-functionally within Nasdaq Verafin and explore new areas of the business

This job will close on Friday, November 1st, 2024 at 5:00 pm NST
After the purchase of Verafin by Nasdaq in 2021, we are excited to announce as of Jan 1st, 2024, we have started to move toward becoming a fully integrated part of Nasdaq. The role you are applying for will be for the Verafin team as part of the larger Nasdaq organization. The folks involved in the recruitment process will be part of the Verafin team. Thank you for your interest in Verafin, a Nasdaq company.
This position can be located in St. John’s or Toronto, and offers the opportunity for a hybrid work environment (2 days a week in office), providing flexibility and accessibility for qualified candidates.
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Role Responsibilities

• Create and deliver competitive analysis for existing North America markets and in support of overseas market expansion
• Research and develop key buyer and influencer personas
• Develop value propositions and positioning for Nasdaq Verafin products and services that articulate the key differentiators offered by Nasdaq Verafin
• Develop internal facing enablement materials such as battle cards and competitive briefings
• Support internal stakeholders in their creation of customer and prospect facing marketing and sales materials by ensuring that the product capabilities and value to the user are clearly communicated
• Internal awareness programs such as training sessions and lunch and learns
• Represent the product marketing team as a member of product launch initiatives supporting the development and delivery competitive intel and value propositions

What does success look like in this role?

• You enabled the successful launch of Nasdaq Verafin fraud products to the market and customers
• Our internal stakeholders understand and can communicate the value of our Fraud and AML solutions
• You are working cross functionally with other teams, and consistently bring new ideas and process improvement

What are the growth opportunities for this role?

• This role will provide exposure to the range of Nasdaq Verafin products and markets. You will support product launches and customer adoption initiatives. Nasdaq Verafin has become a significant contributor to fighting financial crime in North America and you can support the expansion of that success internationally!
• Your product knowledge and ability to work with peers will give you the opportunity to work cross-functionally within Nasdaq Verafin and explore new areas of the busines