Vertical Marketing Manager

at  AdAction Interactive LLC

ABOUT ADACTION

Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our collaborative team prioritizes innovation and strategic decision-making, fostering a dynamic and inclusive culture. AdAction is looking for individuals who thrive in an autonomous work environment, seek out ways to meaningfully contribute to our shared success and embrace growth both personally and professionally.

ABOUT THE ROLE:

AdAction is on the hunt for an energetic and visionary Vertical Marketing Manager to propel our marketing into hyperdrive! This isn’t just any role; it’s a chance to be at the forefront of our aggressive growth strategy, tailoring cutting-edge marketing tactics for diverse advertiser & publisher verticals. If you’re passionate about crafting campaigns that resonate deeply and drive metrics sky-high, you’re in the right place!

RESPONSIBILITIES:

• Determine & Drive Strategy: Dive deep into each vertical, unearthing key insights and crafting killer strategies that connect on a whole new level.
• Content Creation: Lead the charge in conjuring compelling B2B & B2C content—from gripping case studies to insightful webinars—that captivates and converts.
• Channel Mastery: Identify and dominate the optimal channels for each vertical. Including but not limited to LinkedIn, newsletters, email sequences etc.
• Empower Sales: Provide our sales team with everything they need to close deals and hit quotas.
• Measure Success & Optimize: Live by the metrics! If you can measure it, you can improve it. Use data to turn good strategies into great results.
• Collaborate and Conquer: Rally the troops—internal teams, external partners, and everyone in between—to ensure our message is unified and our goals are met.
• Network and Influence: Be the face of AdAction at industry events, forging connections that matter and gathering intel that keeps us ahead of the curve.