Vice President, Brand Development

at  LEGO

Are you an experienced global brand leader energized by the unique opportunity to lead and develop one of the world’s most loved brands?

As the Vice President of Brand Development, you will play a key role in leading and developing a team of ~20 professionals that will:

• Lead all aspects of global brand strategy and direction of brand marketing initiatives (e.g., Rebuild the World global brand campaign, World Play Day, Nike partnership)
• Drive transformational change among internal and external stakeholders to accelerate brand leadership of our product and marketing development.
• Spearhead senior level stakeholder management and engagement in strategy and budget approval, including LEGO Brand Group, Board of Directors and Executive Leadership team.
• Chair the Brand Forum – a cross-functional team of senior leaders across all LEGO entities whose job is to identify, prioritize and decide how to best mobilize in a coordinated way around key brand messages (e.g., learning through play, sustainability, gender inclusivity, etc.)
• Be responsible for all brand guidelines and governance – across all entities of the LEGO Brand Group (e.g., The LEGO Group, LEGO Education, LEGO Foundation, LEGO Ventures, etc.), and put more structure around how experience principles are defined and brought to life.
• Drive systematic brand health measurement and action planning.
• Be an active member of the Brand, Marketing, Insights & Partnerships Leadership Team!