Vice President, Brand Marketing

at  Excel Sports Management

Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve.

POSITION SUMMARY:

Excel Sports Management is seeking an experienced Vice President, Brand Marketing to advise corporate clients on their sponsorship and sports marketing investments by providing end-to-end solutions, including strategy, negotiation, activation, implementation, event management and measurement. The ideal candidate will support the Excel Brand Marketing team across targeted clients, events, and new business efforts, with a focus on global Formula 1 team partnerships. This person will create meaningful, strategic, and inspiring brand concepts, ideas, stories, and experiences for our clients. This role will be based in Excel’s London, UK office.

EDUCATION & EXPERIENCE:

• Bachelor’s degree required, MBA preferred
• 10+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property, or agency
• 5+ years of people management/team leadership experience
• Experience developing and implementing sponsorship marketing strategies and activations on behalf of clients or companies
• Proven sports marketing and agency experience managing and growing day-to-day relationships with clients, agencies, and leading a team
• Prior experience with Formula 1 at the league or team level

KNOWLEDGE, SKILLS & ABILITIES:

• Passionate about creative ideation, developing, and finishing the job all the way through
• Willing and eager to go above and beyond, help his/her teammates, coachable, curious, inquisitive, flexible, and multi-faceted
• Curious brand marketer that has multi-channel experience across a variety of different disciplines
• Ability to self-start and work within a small team and dynamic organization
• Exceptional communicator (written and oral) who overdelivers and strives to impress everyone around him/her with work ethic and willingness to go above and beyond
• Experience managing day-to-day relationships with clients, agencies, and vendors
• Strong sense of ownership, ensuring goals are met and high-level standards are upheld
• Able to think strategically, creatively, and problem-solve independently (and in groups)
• Excellent time management and ability to multitask effectively in fast-paced environments
• Proficient in PowerPoint, Excel, and Word with the technical skills to create and deliver client presentations
• Goal-oriented, results-driven and able to maintain composure under pressure
• Able to communicate and connect effectively and personably, recognizing the need to adjust communication style according to the audience
• Proactive and productive, recognizing opportunity and implementing procedures to achieve better efficiencies
• Driven to increase industry knowledge and work to stay ahead of the curve
• Uncompromised ethics, integrity, and discretion with company and client information
• Engages in internal activities (team building, events, off-sites, etc.) and embraces internal culture
• Ability to travel frequently and work nights, weekends, and holidays

ROLE & RESPONSIBILITIES:

• Builds and maintains outstanding senior-level client relationships that result in enhanced partnerships and increased opportunities for Excel
• Interacts frequently with senior-level clients and all appropriate agencies/properties leadership to direct sponsorship programming initiatives
• Leverages the Analytics function in the sponsorship investment strategy to include portfolio analysis, strategic recommendations and enterprise measurement frameworks
• Provides portfolio analysis, identifying relevant opportunities that yield strategic recommendations for clients
• Leads the direction and development of creative platforms and new consumer engagement activations across all new and future client sponsorship opportunities
• Oversees client-vendor relationships and activation deliverables on behalf of clients
• Directs creation of activation briefs, recaps, event itineraries and staff plans
• Guides client status calls and supervises agendas or status documents
• Leads the team to develop integrated marketing and activation recommendations (social, digital, traditional media, experiential, PR, events, etc.)
• Directs the creation and implementation of materials that support individual sponsorship initiatives, including the development of creative elements, preparation of marketing activation presentations and other materials to be distributed to clients
• Ensures the acquisition of relevant results to be used in generating sponsorship recap reports
• Oversees building, sustaining, managing, and reconciling budgets, along with providing client budget updates
• Establishes and secures internal resources and vendors to ensure the highest standard of work product is consistently delivered
• Proactively develops and maintains outstanding knowledge of sports marketing landscape and client industries in order to identify and act upon new opportunities for our clients
• Manages teammates, up, down, and across the group to ensure flawless client-service and a second-to-none agency experience
• Attends and participates in events which may include some nights and weekends
• Travels to client events as necessary
• All other duties as assigned