Vice President– Commerce and Digital

at  LEGO

ARE YOU PASSIONATE ABOUT PROVIDING MAGICAL CONTENT AND EXPERIENCES TO OUR GLOBAL CONSUMERS?

We are looking for a natural innovator and a commerce , digital expert to step into our exciting Vice President for Commerce & Digital role! You will add some magic to our content model, so we can both reach and entertain even more kids and grown - up kids with our wonderful stories , products and experiences, in the most impactful way for the modern media world.
This is an incredible opportunity for a seasoned digital & commerce agency leader with deep strategic and operational experience , to drive the organisation wide ambition for world class digital and commerce content and experiences for the LEGO Brand.
You will be highly qualified and credible in digital content and new media and will help us achieve our articulated marketing transformation goals for the content model, with an emphasis on; retail, shopper ( ie . Commerce) and digital / data driven content. You will partner closely with the new global marketing Markets & Channels organisation, as well as our Product Marketing Development (PMD) organisation, and bring your deep digital and retail/commerce content expertise to the LEGO Agency’s leadership team.

• Lead the newly created and expanded Commerce team in OLA ( Our LEGO Agency) globally
• Lead the development of our commerce content including shopper communication, retail channels branded and 3 rd party (including .com and bricks and mortar), e-commerce, BDLR (building direct and long-lasting relationships) and CRM/membership
• Team leadership of up to 100 people (approx.) in OLA across Denmark, Singapore, Boston and London
• Thought leadership across the MVC, with a focus on digital content, e-commerce, retail experience and data driven dynamic content
• Be the expert in the agency leadership t e am for digital content strategy and operations including technology enablement and act as an inspiring leader who can upskill OLA in this space
• Marketing transformation- give major contribution to both the short and long-term visions for content models in partnership with other leaders
• Responsible for implementing the dynamic, data driven content model within OLA
• Consolidate and build an extraordinary creative commerce operation within OLA that has digital at the centre and concept to consumer globally, in multiple locations (aka OLA Commerce)
• Act as a senior partner, building a great relationship with the commercial organisation, including leaders in the LEGO Retail world