Vice President, International + Mid-Market Field Marketing

at  Epsilon

Company Description

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility

We’ve quadrupled our European business in the last three years, been acquired by Publicis Groupe for US$4.4 billion, and signed many of the world’s well-known brands to our growing roster of European clients - who you’ll be working with directly.
We are disrupting traditional marketing and advertising technology industries, combining the two by harnessing our wealth of consumer insight, online behaviours and data to deliver personalised advertising to more than 200 million individuals.
Our entire business focusses on giving our clients a way to truly measure the value we generate. In an industry that is often associated with false promises and ambiguity, we pride ourselves on honesty, transparency and accountability.
Job Description

HOW YOU’LL MAKE AN IMPACT

Epsilon is seeking a strategic and innovative Global Field Marketing Leader to drive the execution of field marketing, lead generation, and sales support initiatives on a global scale for Epsilon’s Mid-Market team. The ideal candidate will have a proven track record in tactical marketing program execution, including events, sponsorships, promotions, awareness initiatives, and lead generation activities.

• Work together win together: The Vice President (VP) will report to the Senior Vice President, Product Strategy and insights and will lead a team of 7 global marketing professionals. The VP will collaborate with International and US Mid-market leadership to support growing the business
• Innovate with purpose:
• The VP will be responsible for standardizing how we establish, plan, forecast and measure that Return on Investment (ROI) from Field Marketing Initiatives
• The VP will establish best practices for tracking Marketing Qualified Leads (MQLs) within Account Based Marketing (ABM) and Customer Relationship Management (CRM) platforms and tools

Please refer the Job description for details