Vice President, Marketing Strategy & Omni Channel Communication

at  Indigo Books Music

Company Description
Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada’s Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers’ lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we’d treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate

Job Description

KEY ACCOUNTABILITIES

Strategic

• Leads the cross-functional Storytelling Process with omni-channel content that reinforces Indigo’s mission and brand image
• Drives the development of brand communication campaigns
• Delivers integrated cross-functional strategic plans for critical strategic priorities (Adult Reading, Kids, Gifting, & Teachers)
• Drives qualified omni-channel traffic and sales
• Drives overall customer health in close partnership with Director of Customer Insights
• Develops an annual and seasonal integrated marketing plan including all media buying and external support
• Responsible for acting as senior lead on cross functional strategic initiatives
• Supports Indigo goals by executing and developing plans to support annual goals
• Maintain a high level of strategic foresight by identifying customer and business needs, and adjusting departmental and team objectives accordingly

Functional

• Leads storytelling, marketing communication planning, media planning & business unit marketing strategy processes
• Develops full marketing and communication plans in support of all key corporate initiatives
• Develops and facilitates mass promotional plans
• Act as an advocate for the customer by placing them at the forefront of decision-making
• Proactively identifies and anticipates customer expectations and needs
• Collaborates between all marketing disciplines and other parts of the organization to execute an integrated marketing program
• Ensures the execution of team deliverables and adapts team priorities based on changing needs
• Set team budgets, as applicable
• Challenges the status quo by consistently identifying areas for improvement and innovative thinking

People

• Build a talented, collaborative, highly engaged marketing team. Attract and develop ‘A’ talent
• Give authentic feedback on performance and potential
• Ensure all team members have clear performance objectives aligned with Indigo and department goals
• Build overall team engagement
• Develop a robust talent succession plan
• Collaborate with others to drive flexible and iterative solutions
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback

Cultural

• Role model Indigo’s guiding principles and convey a positive image in everything you do
• Celebrate the diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion, and influence change through your team and/or the organization

Please refer the Job description for details