Vice President of Marketing and Communications

at  Merrimack Valley YMCA

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Vice President of Marketing and Communications at the Merrimack Valley YMCA serves on the CEOs senior leadership team and provides high level strategic leadership in marketing and communications to advance the YMCAs mission. The Vice President Marketing and Communications is responsible for providing vision and leadership for market-driven and innovative membership and program solutions throughout the Y. The VP leads the marketing, communication, digital and virtual portfolio. This includes all activities related to conceptualizing and implementing innovative, high impact marketing strategies and achieving targets resulting in increased brand awareness, growth in membership and program revenue, new partner and corporate engagement. The VP partners with the COO related to strategy development and implementation. The VP partners with the CEO on public relations and positioning. The VP leads the planning and execution of the three major events of the Association. (Annual Meeting, Golf Tournament and Gala) As a senior leader in the Y, the VP will play an integral role in defining, developing, and executing strategic and tactical plans to achieve our business and mission objectives. This position requires a seasoned leader with the ability to build strong, collaborative partnerships throughout the organization while developing and coaching a support team.

MEMBERSHIP AND PROGRAM ACQUISITION AND EXPERIENCE:

Partners with the COO and Membership and Program Teams to:
Establish best-in-class approaches for acquisition, retention, engagement and renewal for all Y members and programs.
Oversee the creation, production and implementation of inspiring campaigns, program and materials that build the brand and drive sales, renewal and retention.
Coordinate and monitor performance metrics and coach throughout the organization to ensure success.
Understand and interpret market dynamics for use in optimizing strategy and/or gaining efficiencies and developing new programs to best meet key business, sales, and revenue objectives.