Vice President of Marketing

at  Imagination Technologies

WHO WE ARE

Imagination is a UK-based company that creates silicon and software IP designed to give its customers an edge in competitive global technology markets. Its GPU and AI technologies enable outstanding power, performance, and area (PPA), fast time-to-market, and lower total cost of ownership. Products based on Imagination IP are used by billions of people across the globe in their smartphones, cars, homes, and workplaces.
We need your skills to help us continue to deliver technology that will impress the industry and our customers alike, ensuring that people everywhere can enjoy smarter and faster tech than ever before.

You will lead the outbound marketing for Imagination ensuring our benefits and positioning are clearly articulated, differentiated and drive ROI.

You will:

• Lead a small team of experienced marketing experts covering digital, events, PR and product-specific marketing.
• Be responsible for developing an overall marketing strategy for Imagination ensuring our presence across digital and social platforms together with our PR and events combine to position Imagination and its products strongly in the market
• Work with our product, segment and sales leads to develop clear and consistent product and company positioning that emphasises benefits and value to customers.
• Provide feedback to the product team on our market positioning as input to Imagination’s overall Product strategy
• Manage and deliver world-class presence at events being selective about where and how we participate to drive maximum ROI
• Work with Product and market segment leads to prepare high-quality outbound marketing material including sales presentations, public presentations, White-papers, videos and PR. This material will be generated in a timely manner and will form part of a consistent set of marketing materials focused on benefits and customer value.
• Work with sales to ensure marketing driven leads are captured and funnelled efficiently into the sales pipeline
• Work with Product and market segment leads to drive coherent go-to-market plans for new product introductions
• Work with Imagination’s partners on joint marketing relations and campaigns
• Manage our relations with Press and Analysts
• Manage Imagination’s marketing budget
• Set metrics and report on go to market success through dashboards and other simple visualisations
• Report to the Chief Product Officer and take a lead in communicating and agreeing marketing plans with other executive officers including the CEO and Chief Revenue Officer