Vice President of Sales Development and Training

at  Cogir Senior Living

THE COMPANY

Join our dynamic team at COGIR Management USA, a subsidiary of Canada’s COGIR Real Estate. Specializing in modern aging management, we operate nearly 90 senior living communities across 11 states, encompassing over 7,500 units. Since our inception in 2018, we have seen robust growth through strategic acquisitions, including the notable Cadence Senior Living. Our goal is to further expand across the United States, building on our reputation as a national leader in senior housing. We are dedicated to delivering unparalleled care and amenities, fostering a thriving environment for both residents and team members. Our culture is anchored in Human Focus, Creativity, and Excellence, and we are committed to continual improvement in the senior living industry.

CANDIDATE QUALIFICATIONS AND EXPERIENCE

• A minimum of 10 years of progressive sales experience, preferably within the senior living industry, with a successful sales leadership track record.
• In-depth knowledge of sales strategies and methods.
• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field is preferred.
• Experience with Yardi is a plus.

PREFERRED SKILLS

• Strong analytical skills with keen attention to detail and proven problem-solving skills.
• Exceptional leadership, communication, and customer service skills.
• Highly organized, with exceptional work ethic, self-motivation, and ability to motivate others.
• Visionary leader with high integrity.

• Develop and implement comprehensive sales strategies to drive occupancy and revenue growth across all senior living communities.
• Oversee the creation and execution of sales training programs, including onboarding, ongoing education, and advanced sales techniques to boost team performance.
• Conduct onboarding sessions for new sales team members, ensuring they are well-versed in our community offerings, sales processes, and best practices
• Develop and lead programs that equip senior Community Relations Directors (CRDs) with the skills to train and mentor new and existing team members.
• Lead, mentor, and coach the Community Relations Directors to achieve individual and team sales goals.
• Foster a culture of high performance and continuous improvement. Roll out and track sales contests.
• Establish and monitor key performance indicators (KPIs) to measure sales effectiveness and training impact. Provide regular reports and insights to senior management.
• Collaborate with the Director of Revenue Optimization to develop tailored training solutions for underperforming communities.
• Create a standard for model rooms and provide community resources to order supplies as needed.
• Stay informed about industry trends, market conditions, and the competitive landscape to guide sales strategies and training programs.
• Work closely with marketing, operations, and community leadership to align sales strategies with overall business objectives. Ensure sales teams have the necessary collateral.
• Continuously evaluate and refine sales processes and training methodologies to ensure best practices and optimal results.
• Support the recruitment, selection, and onboarding of new sales team members, ensuring they are set up for success. Participate in the final interview process for CRD candidates and provide recommendations.
• Develop and manage the sales development and training budget, ensuring efficient use of resources. Identify opportunities for budget reduction.
• Build strong relationships with internal and external stakeholders to support sales initiatives and training efforts.
• Assist in creating and maintaining sales training materials, manuals, and other resources.
• Promote a positive, collaborative, and motivating environment within the sales team, encouraging continuous learning and development.