Vice President, Performance and Brand Marketing

at  BNY Mellon

Overview
Vice President, Performance and Brand Marketing
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Vice President, Performance and Brand Marketing to join our Wealth Management Marketing team. This role is located in New York, N.

EMPLOYER DESCRIPTION:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world’s financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It’s the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

IN THIS ROLE, YOU’LL MAKE AN IMPACT IN THE FOLLOWING WAYS:

Lead cross-functional collaboration to execute differentiated go-to-market digital, creative and performance marketing campaigns, ensuring a cohesive brand message across channels and output
Support paid media strategy and execution, driving effective strategies across paid social, paid search and programmatic media, collaborating closely with agency, creative and solutions marketing partners to lead campaigns from beginning to end
Oversee the development of effective upper, mid and lower funnel creative assets to drive awareness, engagement and leads in line with business objectives
Drive development and adoption of innovative content formats for owned and paid channels, including video, podcasts and audio formats
Lead day-to-day execution and provide strategic input for BNY Wealth social media handles, managing content development, approval processes and documentation to drive client engagement, effective storytelling and community building across channels
Help drive strong engagement and optimizations across BNY Wealth web properties and landing pages, ensuring client and campaign journeys are effectively integrated across all digital touchpoints
Responsible for reporting and analytics of performance marketing channels; analyzes metrics, shares insights and adjusts plans with a focus on continuous improvement
Establish genuine and collaborative relationships with business stakeholders and external partners to align deliverables with strategic objectives and support commercial outcomes
Operate with high urgency; persist in accomplishing objectives despite obstacles
Work effectively in a highly matrixed organization to increase transparency and solve shared challenges

TO BE SUCCESSFUL IN THIS ROLE, WE’RE SEEKING THE FOLLOWING:

Bachelor’s degree and a minimum 5-7 years’ marketing experience, preferably in financial services
Strong mix of creative, analytic and strategic skills with demonstrated ability to translate complex concepts into compelling digital storytelling
Excellent project management skills with incredible attention to detail
Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment
Demonstrated experience managing agency relationships
Proficiency with Microsoft PowerPoint, Word, Excel and Adobe
Strong verbal, written and overall communications skills
At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023