Vice President, Precision Marketing

at  SickKids Foundation

ABOUT US

SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada’s largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child’s unique traits so SickKids can diagnose faster, treat smarter, and predict better.
We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering an unmatched donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and leading in digital charity.
SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in everything we do. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.
We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Vice President, Precision Marketing.
Position Status: Permanent Full-Time
Available: Immediately

DESCRIPTION OF THE POSITION:

As Vice President, Precision Marketing, you will have the unique opportunity to collaborate directly with the Senior Management Team to define and execute the strategy and vision for SickKids Foundation. You will lead the team that is responsible for raising over $100 million each year from mass audience donors and have accountability for a wide range of marketing campaigns, programs, products, and initiatives for monthly donors, one-time donors, SickKids signature event participants/donors and product purchasers (including SickKids lottery & gaming ticket purchasers).
You are a strong marketer with expertise in marketing, customer engagement and loyalty, possessing extensive experience utilizing marketing channels and techniques to increase revenue. The Vice President, Precision Marketing will lead a large, integrated marketing team in partnership with the Vice President, Head of Brand, Content & Communications. Your direct team is responsible for the development of precision marketing campaigns for the mass audience segment with the goal of driving donor acquisition, loyalty and fundraising revenue.
This portfolio also manages the ongoing relationship with mass audience donors and will help drive the marketing ecosystem to further engage, solicit, and steward mass audience donors. Your knowledge and success around data analytics will lead to best-in-class donor relationships, increased revenue growth and improved marketing ROI.
This position reports to the Chief Marketing Officer.

QUALIFICATIONS:

While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• University degree or equivalent post-secondary accreditation, combined with a minimum of ten (10) years of progressive senior management leadership experience in marketing
• Significant success developing strategies related to client, customer or donor experience principles and strategies, with the ability to craft engaging donor journeys
• Strong commitment to Equity, Diversity, and Inclusion (EDI) through lived experience or comprehensive knowledge and awareness and a track record of self-guided learning or formal education in EDI
• Extensive experience within precision marketing, customer engagement and loyalty
• Demonstrated success utilizing digital channels and techniques to increase revenue
• Established performance of building profitable marketing campaigns and business channels
• Experience in subscription-based marketing or recurring revenue business models, demonstrating the ability to drive acquisition, retention, and growth within these frameworks
• Expertise in leveraging data analytics to determine key insights
• Proven leadership skills with a track record of driving positive sustainable change
• Strong business acumen encompassing a broad range of customer or donor types
• Demonstrated success in building and retaining high-performance teams through inspiration, development, and coaching
• Exceptional interpersonal, written, and verbal communication skills; high levels of emotional intelligence
• The ability to bring individuals and teams together, fostering engagement, alignment and leveraging collective strengths
• Experience leading a results-driven marketing team within a highly visible, well-known company with complex scope will be considered an asset

We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.

• University degree or equivalent post-secondary accreditation, combined with a minimum of ten (10) years of progressive senior management leadership experience in marketing
• Significant success developing strategies related to client, customer or donor experience principles and strategies, with the ability to craft engaging donor journeys
• Strong commitment to Equity, Diversity, and Inclusion (EDI) through lived experience or comprehensive knowledge and awareness and a track record of self-guided learning or formal education in EDI
• Extensive experience within precision marketing, customer engagement and loyalty
• Demonstrated success utilizing digital channels and techniques to increase revenue
• Established performance of building profitable marketing campaigns and business channels
• Experience in subscription-based marketing or recurring revenue business models, demonstrating the ability to drive acquisition, retention, and growth within these frameworks
• Expertise in leveraging data analytics to determine key insights
• Proven leadership skills with a track record of driving positive sustainable change
• Strong business acumen encompassing a broad range of customer or donor types
• Demonstrated success in building and retaining high-performance teams through inspiration, development, and coaching
• Exceptional interpersonal, written, and verbal communication skills; high levels of emotional intelligence
• The ability to bring individuals and teams together, fostering engagement, alignment and leveraging collective strengths
• Experience leading a results-driven marketing team within a highly visible, well-known company with complex scope will be considered an asse