Video Content Creator

at  Pepperwall pte ltd

SKILL SET

• Technical Skills Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).Understanding of camera equipment and lighting techniques.
• Creative Skills Strong storytelling abilities and creativity.
• Communication Skills Excellent verbal and written communication skills.
• Analytical Skills Ability to analyze data and draw meaningful conclusions to improve content.

ROLES

• Concept Development Collaborate with teams to brainstorm and develop concepts for videos.Research trends and audience preferences to create relevant content.
• Scriptwriting Write scripts or outlines for video content.Ensure scripts are engaging and aligned with the brand’s voice.
• Pre-Production Planning Plan and schedule shoots, including location and cast if necessary.Prepare shot lists and storyboards to guide filming.
• Filming Operate cameras, record audio, and set up lighting for shoots.Direct subjects or actors to achieve desired performances.
• Editing and Post-Production Edit raw footage into a final product using video editing software.Add graphics, music, sound effects, and other enhancements.Color grade and ensure the final video meets quality standards.
• Optimization and Distribution Optimize video content for various platforms (e.g., YouTube, Instagram, TikTok).Create compelling titles, descriptions, and tags to improve discoverability.
• Audience Engagement Monitor video performance and engage with the audience through comments and social media.Respond to viewer feedback and adapt future content accordingly.
• Collaboration Work with marketing, graphic design, and other departments to align video content with overall campaigns.Collaborate with influencers or other creators for joint projects.
• Content Strategy Contribute to the development of a content calendar for consistent video output.Analyze metrics and performance data to refine content strategy.
• Staying Current Stay updated on industry trends, new video technologies, and best practices.Continuously learn and adapt to changes in audience preferences and platform algorithms.

RESPONSIBILITIES

• Quality Assurance Ensure all video content is high quality and free of errors.
• Budget Management Manage budgets for video production, including equipment, location fees, and talent costs.
• Time Management Meet deadlines for content production and publication.
• Brand Alignment Ensure all content adheres to brand guidelines and messaging.
• Legal Compliance Secure necessary permissions and licenses for music, images, and locations used in videos.
• Training Mentor junior content creators or interns when applicable.
• Feedback Loop Gather feedback from peers and superiors to improve future content.