VP, Market Growth

at  Canada Green Building Council

ABOUT CAGBC

The Canada Green Building Council (CAGBC) is an industry-led organization representing the green building and real estate sectors. Through market engagement, cutting-edge research, relevant education, impactful advocacy, and trusted certification programs like LEED, Zero Carbon Building Standards (ZCB), and Investor Ready Energy Efficiency (IREE), we provide the building sector with the tools, insights, and knowledge to capitalize on green building.
CAGBC’s momentum is driven by our commitment to supporting members, clients and stakeholders in designing, constructing, and operating buildings. Together, we prove that green buildings are good business, unlocking value, increasing asset resiliency, and helping organizations achieve sustainability, carbon leadership and ESG goals.

MANAGEMENT AND TEAM DEVELOPMENT

• As part of the senior leadership team, develop and implement corporate strategic and operating plans, budgets, and performance reporting, as well as develop and maintain organizational policies, practices, and procedures.
• Oversee all aspects of Team development and growth, including day-to-day functions related to planning, performance, budgets), human resources, and customer interactions.
• Provide team members with direction, mentoring, technical guidance, and support for their professional development.
• Prepare reports and provide recommendations and information to the Board as required.
• Administer business agreements with key vendors, external contractors, and senior associates.
  NOTE: This job description highlights the general nature and level of the assignments required by this position. This is not an exhaustive list of duties; additional related duties may be assigned.

SKILLS

• Accomplished innovator with strong strategic and business planning skills to develop and deliver programs, products, services, and offerings to the market with measurable results and lasting value.
  · Strong business acumen (negotiation, closing, B2B development) and experience as an effective public speaker.
  · Demonstrated broad knowledge of standards, research, and certifications and their relationship to creating value for the building industry.

· A proven track record in:

• Driving growth and market expansion;
• Achieving business goals and sales targets (financial and programmatic);
• building, managing, motivating, and empowering highly effective and diverse teams, including the cultivation of future leaders;
• Leading design and implementation of marketing, funding development and/or sales efforts to scale adoption and create value; and,
• Establishing and maintaining productive industry partnerships.

· Direct experience overseeing department-level financial planning, management and analysis, including budget development and resource planning.

EDUCATION AND EXPERIENCE

· MBA or equivalent advanced degree is required with a preferred focus on business development, marketing, management, sustainability or a related discipline.
· Minimum of 10 years of experience in marketing, business development, sales, or related discipline with a minimum of 5 years of senior-level leadership in a relevant role.
· LEED Accredited professional in good standing is an asset.
· Demonstrated background in sustainability or environment and experience working in the building/real estate industry are assets.
· Experience in the not-for-profit sector is an asset.
· Bilingual (English/French) is an asset.
· Travel is required (domestically estimated 25% of the time and occasionally international travel).

JOB PURPOSE

The Vice President (VP) Market Growth role is responsible for building awareness and increasing demand for CAGBC’s programs, products, services, and market offerings. Reporting to the Chief Commercial Officer (CCO), the VP plans, directs, and oversees effective strategies to expand CAGBC’s market presence, enhance brand awareness, develop member, client and key stakeholder relationships, and secure funding and research opportunities.
The VP of Market Growth will be a forward-thinking leader with a strong track record of guiding high-performing and motivated teams, skilled in leveraging market insights to lead strategically, and with a demonstrated capacity to deliver business results. As a senior leadership team member, the VP will ensure coordinated delivery with other senior leaders across business lines.