VP of Marketing

at  OneAdvanced

Role Introduction:
The VP of Marketing will be key role within the marketing leadership team and will be responsible for implementing a cohesive marketing strategy to increase brand awareness and meet our business goals around market share and revenue. This role will be key in setting strategic long- and short-term goals across the marketing organisation.
At the core of this role is operationalising the execution of our Account Based Management programs to ensure scalability and consistency of brand voice and presentation in each market, tracking and measuring how effective our marketing programs are at driving revenue.
The successful candidate will be able to create and execute strategic marketing plans to amplify the OneAdvanced brand in our chosen markets to build long-term, sustainable market share and revenue growth.
Aligned to our strategic growth strategy, the VP of Marketing will create a strategic marketing plan that can be broken down into actionable targets, goals, and activities for their team to ensure focus on the priorities that drive growth. This role will have a strong influence over other marketing teams centrally and within each sector.
You will be passionate about your quest and take time to fully understand the markets we operate in, the personas we target, our value propositions and the wider technology ecosystem, to position OneAdvanced ensuring it is differentiated, resonates, has competitive edge and which through compelling brand campaign activity will activate engagement driving brand awareness and our demand generation goals.

What You Will Do:

• Own and be the guardian of the OneAdvanced Brand ensuring it becomes a leading brand in the markets we serve [and one that people aspire to work with or be employed by].
• Create bold, innovative marketing strategies and campaigns to position OneAdvanced in its chosen markets.
• Operationalise Account Based Management programs across each market providing governance around demand generation best practice.
• Develop engaging brand-level campaigns that can be adopted in each market, and which activate our target audiences and contribute to key marketing measures of brand performance, revenue, and customer satisfaction.
• Coordinate resources within the team and third parties to deliver the plan.
• Collaborate within the organisation to ensure the brand is understood, reinforced and that all team members become advocates.
• Understand and watch the market, trends to ensure the Advanced brand remains relevant.
• Be innovative in their thinking around ways to increase brand awareness and engagement.
• Ensure the OneAdvanced voice is articulated through a powerful and engaging content plan.
• Grow the demand funnel by activating the target audience and converting prospects into engaged prospects through effective brand-level campaigning.
• Have an analytical eye and be able to use data with confidence to determine the most effective channels to market.
• Perform data analysis to measure engagement and assess the effectiveness of the brand strategy.
• This role will take direct responsibility for central content, campaign and creative team members as well as managing third party agency relationships.
• This is a hands-on, collaborative role working with marketing teams across digital experience, product marketing, corporate communications, and sector marketing as well as across the wider commercial, product and services organisation.

What You Will Have:

• Proven ABM and demand generation expert with best practice experience across organisations with multiple GTM teams.
• Understanding of the demand generation cycle and ways to analyze performance.
• Strategic thinker with the ability to execute against both shorter- and longer-term goals.
• Comfortable working in a fast-paced environment of strategic transformational change.
• Excellent written and verbal communication skills.
• Exceptional leadership skills with the ability to inspire a cross-functional team leading it in a unified direction towards a common vision.
• Ability to think boldly and in an innovative way.
• Collaborative with the ability to work and influence people at every level of the organisation.
• Previous experience managing brand campaigns for b2b tech companies.
• Digital skills to understand channel-specific requirements.
• Ability to manage multiple tasks and work under pressure.
• Proactive and organised with a collaborative approach.
• Strong presentation skills.
• Excellent analytical skills with an eye for detail.
• Clear understanding of what is required to sustain operating results and effectiveness

What We Do For You:

Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave – 25 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First
• Endometriosis Friendly Employer - We are proud to confirm our commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace

Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Values Awards – Our quarterly employee-driven initiative to highlight and reward the people in the organisation who embody our values the most
• Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and Advanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger

• Own and be the guardian of the OneAdvanced Brand ensuring it becomes a leading brand in the markets we serve [and one that people aspire to work with or be employed by].
• Create bold, innovative marketing strategies and campaigns to position OneAdvanced in its chosen markets.
• Operationalise Account Based Management programs across each market providing governance around demand generation best practice.
• Develop engaging brand-level campaigns that can be adopted in each market, and which activate our target audiences and contribute to key marketing measures of brand performance, revenue, and customer satisfaction.
• Coordinate resources within the team and third parties to deliver the plan.
• Collaborate within the organisation to ensure the brand is understood, reinforced and that all team members become advocates.
• Understand and watch the market, trends to ensure the Advanced brand remains relevant.
• Be innovative in their thinking around ways to increase brand awareness and engagement.
• Ensure the OneAdvanced voice is articulated through a powerful and engaging content plan.
• Grow the demand funnel by activating the target audience and converting prospects into engaged prospects through effective brand-level campaigning.
• Have an analytical eye and be able to use data with confidence to determine the most effective channels to market.
• Perform data analysis to measure engagement and assess the effectiveness of the brand strategy.
• This role will take direct responsibility for central content, campaign and creative team members as well as managing third party agency relationships.
• This is a hands-on, collaborative role working with marketing teams across digital experience, product marketing, corporate communications, and sector marketing as well as across the wider commercial, product and services organisation