VP, Performance Marketing

at  PragerU

Location: Los Angeles, CA (on-site)
PragerU is the world’s leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today’s technology and social media, we educate millions of Americans and young people about the values that make America great. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 2 years in a row.
We’re looking for an in-house VP, Performance Marketing to help lead a growing digital-heavy media team. This role would report to our Chief Marketing Officer and manage a team of 6+ digital specialists spanning all functions of email acquisition and paid ads (digital). We do not seek to just garner views, but impact as well as we change hearts and minds across America.
We’re looking for a creative and efficient leader skilled at building and motivating teams, but can also ‘do’ the work and won’t just delegate. This is a roll-up-your-sleeves, entrepreneurial organization top-to-bottom requiring vision AND execution abilities.
MUST be well-versed in online revenue and digital marketing for a $50M+ organization, with 10+ years of experience to be considered for this role.

• Evaluate opportunities for increasing revenue growth whether through email marketing techniques, sponsorship sales, and/or utilizing other in-house resources
• Providing leadership on email rentals/partnerships, online partnerships, etc.including strong strategic guidance from the beginning on existing and innovative new acquisition/retention methods of subscriber & donor base
• Work with CMO on splitting projects requiring senior leadership - donor sponsorships, communication, reports, etc.
• Oversee digital ad spend of ~$20M+/year in all aspects across multiple key vendors (Meta, Google/YouTube, X, Spotify, email partners)
• Oversee data/analytics team to understand performance results and optimize for efficiency of spend
• Initiate, cultivate, and optimize digital marketing campaigns and efforts - ensure we have true, integrated marketing and 360 degree campaigns with our key initiatives
• Prioritize marketing projects and allocate resources accordingly

Successful Candidates Will Possess:

• 10+ years of experience in marketing with a strong focus on online marketing strategies and execution including paid ads, email, social, online fundraising
• Strong email / direct marketing list partnership and general revenue expansion history
• Strong experience in managing large budgets for digital advertising campaigns (Google/Youtube, Meta, X, Spotify).
• Experience assessing existing marketing tactics and approaches within the marketing organization and making improvements where necessary
• Deep understanding of other aspects of marketing (Brand/Design, PR, E-Commerce, etc.) extremely helpful and preferred
• Experience with data/analytics oversight and direction
• Proven ability to establish trust and loyalty, and develop and motivate a high performing team
• Exceptional verbal and written communication skills
• Passion and understanding of not just our vision/mission, but also our presenters/talent, shows, and the conservative media landscape
• Love of traditional American values - life, liberty and the pursuit of happiness

How to Apply: First review our website at www.prageru.com (http://www.prageru.com/). Read our biannual report here (https://downloads.ctfassets.net/qnesrjodfi80/21vzuHL2bPkPehO5YhyUXp/69c4f2dd1102c512a7d9551776d4bc3f/PragerU2024BiannualReportFINALPages.pdf). Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do: We promote American values through the creative use of educational videos that reach millions of people online. Serving all ages, our content offers a free alternative to the dominant left-wing ideology in culture, media, and education. Whether you’re searching for a deeper understanding, a new perspective, or a way to get involved, PragerU helps people think and live better. To learn more about PragerU, visit http://prageru.com.
Salary Range: The salary target for this role is $150,000-$200,000+ depending on experience. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package. The final candidate hired may potentially have less or more experience than originally posted as per job description, and if this happens, an updated salary range may be used for final hiring package.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
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