Web and Digital Communications Lead

at  YMCA Calgary

Why should you join our team?
YMCA Calgary is a charity that ignites the potential in Calgarians. Since our inception in 1902, we have evolved into a vibrant organization operating in every quadrant of the city.
Guided by our core values of honesty, caring, respect and responsibility, YMCA Calgary offers a growing hub of programming & services to address the needs of our community including connection and belonging, physical and mental wellbeing, child-care support, language instruction, affordable tutoring and more. We also ensure that no one is turned away, lowering financial barriers for youth, adults and families through the generous donations of our community. This impact takes place across our 7 health and wellness facilities, 6 childcare centres, 2 outdoor camps and 12+ community programs, empowering people of all ages and life stages to belong, grow, thrive and lead.
Web and Digital Communications Lead
Association Services
Salary: $53,654.00/year - $67,068.00/year
Start Date: Immediately

You can make an impact in the community - locally and across the globe. You will work with a fun culture of people and enjoy many of the benefits and opportunities the YMCA offers:

• Complimentary YMCA Calgary membership including a linked membership for dependent children;
• Program discounts;
• Ongoing leadership development and opportunities;
• Leadership award opportunities;
• Scholarship opportunities;
• Paid recertification and training.

What qualifications are we looking for?

At YMCA Calgary we strive to ensure our employees are a fit based on their strengths, interests, experiences, and future goals. The successful candidate will have the following:

• Strong leadership skills with a minimum of 5 years of progressive experience in marketing operations, digital marketing or related roles.
• Demonstrated experience developing and implementing digital marketing plans for large and complex organizations along with:
• a solid understanding of communications best practices.
• audience engagement methods; and
• storytelling with expert skills in writing, editing, and advising on design.
• Proven experience managing and optimizing digital marketing channels, including websites, email marketing, social media, and paid campaigns.
• Hands-on experience defining and measuring campaign performance, leads, and ROI.
• Experience with Constant Contact or similar email marketing platforms, including building automated workflows, managing lists, and optimizing engagement campaigns designed to drive acquisition and retention rates.
• Working knowledge of Google Analytics 4 (GA4) for monitoring website traffic, and user behavior, and assessing campaign effectiveness.
• Strong understanding of SEO best practices, user experience optimization, and web analytics to drive digital engagement.
• Basic understanding of HTML and CSS and/or experience in Drupal, WordPress, or other CMS platforms, with the ability to make basic updates and improvements to enhance website performance and user experience.
• Understanding of marketing funnel dynamics and experience in developing strategies to move leads through awareness to conversion.
• Demonstrated experience developing and implementing digital marketing plans for large organizations.
• Excellent written and verbal communication skills, with the ability to convey technical concepts in a clear and understandable manner.
• Proactive work ethic and the ability to deliver results in a fast-paced environment.
• Comfort leading and executing projects while working independently, and as part of a team.
• Comfort supporting emergency and/or crisis communications response.
• Experience and interest in health, fitness and/or recreation is preferred.
• Exposure to not-for-profit and charitable organizations is valuable.
• Evidence of a clear Police Information Check and Vulnerable Sector Search.
• At least three professional references.

What does this role look like at YMCA Calgary?

The Web and Digital Communications Lead collaborates closely with other members of the Community Engagement team to enable business goals and activate communications and marketing objectives. This role will also collaborate with internal business partners (ie. Experience team, IT, and others) to drive seamless execution of marketing and communications initiatives. Key responsibilities include:

• Own and optimize the website for user experience, conversions, accessibility, and usability, ensuring alignment with brand standards.
• Implement SEO best practices to drive YMCA Calgary memberships and programs and elevate the brand as a trusted charity.
• Lead the integration and optimization of all marketing channels (website, email, social media, etc.) to ensure they are working effectively together.
• Collaborate with IT and Experience teams to enhance the YMCA digital experience across all our digital channels.
• Develop and optimize automated email workflows to help increase customer engagement, cross-selling, and advocacy opportunities.
• Collaborate with internal campaign owners and content creators to share our stories widely, making sure our marketing efforts reach the right audiences and lead to meaningful results.
• Collaborate with cross-functional teams to develop and maintain a revenue lifecycle model to analyze leads and improve the marketing pipeline.
• Build and report on return on investment (ROI) metrics to assess and improve marketing campaign effectiveness.
• Serve as the subject matter expert for marketing tools, supporting and training internal teams.
• Manage communication platforms, work with vendors, and provide training to ensure effective usage.
• Support our on-call rotation for media relations and crisis communications to protect YMCA Calgary’s brand reputation.
• As a member of the Community Engagement team, assist and attend events as needed.

What qualities do we look for in YMCA Calgary Staff and Volunteers?

Our diverse team of staff and volunteers are committed to making a positive impact in the community. In addition, they model and are committed to the following competencies:

• Developing Self and Others: Developing people with a view toward present and future capacity.
• Building Purposeful Relationships: Relating to people authentically with their best in mind.
• Creating a Culture of Community: Gathering people to purpose and vision.
• Making Intentional Impact: Intending to make a difference every day.
• Thinking and Acting Strategically: Applying thoughts, words, and actions in service to the vision.
• Applying Business Acumen: Demonstrating excellence in technical skills and stewarding the YMCA Business Model.
• Innovating: Ability to know your environment, initiate and respond effectively to changing conditions.

Please note that evidence of a clear Police Information Check with Vulnerable Sector Search is a requirement
YMCA Calgary is an equal opportunity employer. Applicants must have legal authorization to work in Canada by way of Canadian Citizenship, Permanent Residency or a valid Canadian work permit. YMCA Calgary is currently not engaged in international recruitment efforts as we are required to demonstrate that we have exhausted all means of recruitment both locally and nationally.
Potential candidates will only be contacted if selected for an interview.
All applications are to be submitted online but for any position specific concerns or questions, please email careers@ymcacalgary.org

• Own and optimize the website for user experience, conversions, accessibility, and usability, ensuring alignment with brand standards.
• Implement SEO best practices to drive YMCA Calgary memberships and programs and elevate the brand as a trusted charity.
• Lead the integration and optimization of all marketing channels (website, email, social media, etc.) to ensure they are working effectively together.
• Collaborate with IT and Experience teams to enhance the YMCA digital experience across all our digital channels.
• Develop and optimize automated email workflows to help increase customer engagement, cross-selling, and advocacy opportunities.
• Collaborate with internal campaign owners and content creators to share our stories widely, making sure our marketing efforts reach the right audiences and lead to meaningful results.
• Collaborate with cross-functional teams to develop and maintain a revenue lifecycle model to analyze leads and improve the marketing pipeline.
• Build and report on return on investment (ROI) metrics to assess and improve marketing campaign effectiveness.
• Serve as the subject matter expert for marketing tools, supporting and training internal teams.
• Manage communication platforms, work with vendors, and provide training to ensure effective usage.
• Support our on-call rotation for media relations and crisis communications to protect YMCA Calgary’s brand reputation.
• As a member of the Community Engagement team, assist and attend events as needed