Web and Digital Media Specialist

at  Piedmont Public Schools

Job Title: Web and Digital Media Specialist
Education: Bachelor’s degree preferred, not required, or other equivalent experience in public relations, mass communications, journalism, graphic design, etc.
Qualification Credentials: Experience in public relations, journalism, communications, or related fields.

PREFERRED KNOWLEDGE, SKILL, OR ABILITY:

? AP Writing style
? Experience in digital content development, communications, and marketing.
? Advanced skills in Microsoft Office Suite, Adobe Creative Suite, Apple products, Google
products, Google Analytics Canva, Final Cut Pro, iMovie, and related software
? Finalsite CMS or another website CMS
? Experience with digital marketing, and should be proficient in web, social media, and Google
Analytics.
? Digital video and photography equipment
Job Responsibilities:
? Assist the Head of Communications in implementing internal and external communication strategies
for Piedmont Schools.
? Proficiently handle graphic design, photography, and videography tasks.
? Produce clear and compelling content, utilizing excellent writing, research, copywriting,
editing, and grammar skills, often under tight deadlines.
? Recommend and execute digital marketing strategies, creating engaging content and assets.
? Provide creative ideas and production support across district teams, fostering a collaborative
environment.
? Contribute to the planning and execution of the Piedmont School District marketing and
communications plan.
? Safeguard the Piedmont Schools logo and brand, ensuring adherence to brand guidelines.
? Conduct audits of the district website and school pages for ADA compliance, active links, and
content relevance.
? Create diverse content for social media and the district website, including written copy,
videos, and photos.
? Collaborate with departments to distribute timely information for recruitment, retention, and
special events.
? Stay up-to-date on new communication tools and technologies, including Finalsite CMS, Google
Analytics, and social media analytics.
? Analyze and adjust content based on analytics from social media, website, and video channels.
? Update annual online data and reports as required by the Oklahoma State Department of Education.
? Support promotional campaigns with creative and production assistance.
? Maintain a comprehensive social media calendar to engage district audiences effectively.
? Expand the district’s media library by capturing photos and videos of students in school
settings.
? Design graphics tailored for social media platforms and the district website.
? Provide videography and photography support for school-site events.
? Perform other duties as assigned by the supervisor.
Adopted: 08-12-2

Please refer the Job description for details