Web Designer & SEO Specialist

at  HiddenGem Media

COMPANY OVERVIEW

At HiddenGem Media, we’re revolutionizing the vacation rental industry with innovative, results-driven marketing strategies. We specialize in building and managing high-performance marketing funnels that help hospitality businesses—like vacation rentals and boutique hotels—boost direct bookings and build brands that last. With a dedicated team of 8 and exciting growth on the horizon, we bring together creativity and data-driven insights to deliver outstanding ROI and measurable outcomes.
Our spacious office at 195 Hanlon Creek Blvd fosters a dynamic, collaborative environment where continuous learning and measurable success are at the core of everything we do. We’re passionate about driving real-world results and shaping the future of digital marketing for the hospitality industry. Visit our website to learn more about what we do: hiddengem.media

QUALIFICATIONS

• Website Design and Development: Proven experience in Figma, WordPress, and website design, with a focus on both aesthetics and functionality.
• Elementor Proficiency: Strong skills in using Elementor for building and customizing websites.
• SEO Knowledge: Basic understanding of SEO tools such as Ahrefs, Google Analytics, and Search Console.
• Data-Driven Analysis: Ability to analyze metrics and refine strategies based on actionable insights.
• Communication and Collaboration: Excellent communication skills with a proven ability to work collaboratively across teams.
• Attention to Detail: High attention to detail and a strong eye for design and visual consistency.

SUMMARY OF ROLE

We are looking for a passionate Web Designer to join our team who will play a key role in building and enhancing client websites that captivate visitors and drive bookings. This role supports our Lead UX Designer in building and managing beautiful, high-performing websites while also producing SEO-rich content that grows site traffic. Additionally, you’ll assist in CRM implementation, ensuring that our marketing systems operate smoothly and can also capture emails. Our ideal candidate is hands-on, design-oriented, and passionate about working within a team to achieve shared goals.

KEY RESPONSIBILITIES

Main Duties:

• Website Development & Design: Assist in building and editing beautiful websites tailored to the vacation rental market, with a strong focus on user experience (UX), conversion rate optimization, and mobile responsiveness. Troubleshoot and fix bugs to ensure client websites run smoothly and deliver an optimal experience for users.
• SEO Strategy & Implementation: Conduct keyword research, optimize on-page elements, and implement technical SEO best practices to improve website visibility and ranking on search engines.
• Analytics & Performance Tracking: Monitor and analyze website performance, SEO metrics, and CRM data; provide and implement actionable insights to optimize and refine ongoing marketing efforts.

Supportive Duties:

• CRM Setup & Management: Help configure and maintain HighLevel CRM systems to effectively capture, organize, and nurture leads. Assist with editing site funnels to enhance lead capture and user engagement, and support the setup and refinement of automation workflows to improve efficiency.
• Technical Support: Provide technical assistance to streamline internal operations, improve efficiency, and ensure smooth execution of company workflows and systems.
• Other: Perform other duties as needed to support the overall function of the position.