Web Developer- Contractor

at  Salisbury Greenhouse

JOB SUMMARY

We’re seeking a talented and driven Web Developer (Contractor) with WordPress expertise to elevate our website management, optimization, and development efforts. In this dynamic role, you’ll collaborate closely with our marketing team to deliver smooth, engaging user experiences, lightning-fast load times, and seamless integration of marketing strategies through cutting-edge website functionalities.

SKILLS AND QUALIFICATIONS

• Knowledge of Website Analytics, such as Google Analytics, Google Search Console, and other website performance tools.
• Proficiency with page builders such as Elementor, WPBakery, or similar tools is considered an asset
• Understanding of user interface and user experience design principles.

REQUIRED SKILLS

• Strong knowledge of WordPress development, theme customization, and plugin integration.
• Proficient in HTML5, CSS3, and JavaScript for customization and troubleshooting.
• Solid understanding of PHP for WordPress development.
• Knowledge of MySQL and database management for troubleshooting and optimizing website data.
• Expertise in responsive web design to ensure the site functions smoothly across all devices.
• SEO Best Practices: Familiarity with SEO strategies and tools to optimize websites for search engines.
• Experience with WooCommerce integration and customization (if applicable).
• Experience with Git or other version control systems is a plus.
• Ability to troubleshoot issues efficiently and effectively.

WordPress Website Maintenance and Updates:

• Keep the WordPress core, themes, and plugins up to date to maintain site security and functionality.
• Manage website content by uploading and formatting text, images, and videos to meet marketing requirements.
• Troubleshoot, debug and resolve technical issues affecting the website.

Website Optimization:

• Optimize website performance, ensuring fast loading times and responsive design.
• Implement SEO best practices for page speed, image optimization, metadata, etc.

Custom Theme and Plugin Development:

• Develop custom WordPress themes and plugins as needed for specific marketing campaigns or unique client requirements.
• Customize existing themes to fit brand guidelines and improve user experience.

E-commerce Integration (when and if applicable):

• Develop and maintain WooCommerce functionality for e-commerce or lead generation pages (e.g., contact forms, sign-ups, etc.).
• Ensure secure and seamless payment processing and integration with external platforms.
• lUser Experience (UX) and Interface Design:
• Improve and enhance user experience by optimizing navigation, site structure, and visual elements.
• Collaborate with the marketing team to ensure branding guidelines are followed.

Security and Backups:

• Implement security measures, such as SSL, firewalls, and regular website backups.
• Monitor and resolve any potential vulnerabilities.

Collaboration with the Marketing Team:

• Work closely with the marketing team to implement landing pages, conversion tracking, and other digital marketing tactics.
• Assist with the integration of marketing tools such as Google Analytics, email marketing platforms, and social media feeds.

Technical SEO Implementation:

• Implement technical SEO elements including schema markup, sitemaps, and indexing strategies.
• Work to optimize pages for search engines and user intent.