Web Operations Specialist

at  PCI Panasonic Canada Inc

Overview:
Panasonic Canada Inc. is currently looking to hire for the position of Web Operations Specialist.
On approval executes the activities and processes of the company’s digital initiatives, which includes websites and digital tools. Supports digital marketing strategies, analyzing data, and ensuring the consistency of the Panasonic brand’s digital tone and presence. Collaborates with team members to ensure a positive customer experience. Provides subject matter expertise in applicable web operations software applications and user interfaces.
This is a contract role for 12-months.
This position is hybrid. Any office-based work will be performed from our Mississauga office at Ambler Drive.

Responsibilities:

• Executes daily operational tasks such as working with teams to triage issues, raise support tickets where needed, analyze root cause, and assist in efficient resolution of all production process issues. Performs hands-on, technical troubleshooting of issues, followed by tracking and management of same through to resolution, ensuring that resolutions are subject to appropriate production-level quality assurance tests and that key findings are reported on and applied.
• Assists the Web Operations team in creating and executing content and technology enhancements using the CMS (HubSpot). Collaborates with development teams to prioritize technology enhancements and bug fixes to the website experience in both official languages. Assists in implementing SEO strategies to organically promote the website, increase traffic and improve website rankings.
• Monitors website performance using GA4, Siteimprove and Semrush. Provides insight and recommendations on how to improve website brand awareess and lead generation. Research competitors and identifies gaps in keywords and META information.
• Develops effective relationships with key internal stakeholders to collect appropriate information and implement web content strategies. Resolves issues and communicates findings to stakeholders. Offers suggestions to ensure high rankings in search engines and artificial intelligence agents.
• Works with key stakeholders to manage company intranet hosted by ServiceNow. Supports the enhancement and improvement of the B2C, Corporate and estore websites as required.

Qualifications:

• College diploma in Marketing, Digital Marketing Communications, Business and/or Computer Science, with 3 to 4 years related website/digital operations experience. Experience in B2B technology is preferred.
• Knowledge of search engine optimization.
• Knowledge of artificial intelligence and machine learning.
• Experience with managing websites in multiple languages.
• Experience in GA4 data analysis, reporting and insight development.
• Knowledge of WCAG 2.2 and AODA accessibility
• Basic understanding of front-end technologies (HTML, CSS, JavaScript, Jquery etc.)
• Experience in website content management.
• HubSpot CMS system proficiency
• Ability to troubleshoot and debug errors within HubSpot CMS.
• Basic understanding of HubDB and object relationships
• Experience working in marketing software and tools (e.g. Semrush, SalesWings)
• Excellent time management and organization skills
• Excellent communication and team skills
• Knowledge of user interface and user experience best practices
• Knowledge of domain configuration a plus
• Knowledge of basic HubSpot Markup Language a plus
• Strong troubleshooting, problem-solving and analytical skill. Multi-tasking – strong ability to handle technical issues involving multiple stakeholders at the same time.
• Excellent time management skills (planning & organizing) to set priorities and meet goals.
• Strong attention to detail, proactive and highly organized, able to handle work in a fast-paced environment.
• Majority of work performed requires the establishment rapport and discuss detailed information with stakeholders. From time to time communicates challenges and solutions.
• Influences to develop strategies, and to ensure content is consistent with corporate objectives.
• Develops rapport to give support, impart knowledge, and resolve daily issues. Knowledge of cultural diversity and sensitivity to optimize customer experience.

WHO WE ARE:

Meet Panasonic! Panasonic Canada Inc., a subsidiary of Panasonic Corporation of North America, is a leading provider of Consumer Lifestyle technologies, as well as innovative Smart Mobility, Sustainable Energy, Immersive Experiences, and Integrated Supply Chain solutions for its business and government clients. Panasonic is creating technologies that move us.
At Panasonic Canada, we do more than just offer great products and solutions. We pride ourselves in promoting gender and culture equality, as well as encouraging personal growth and success to elevate our 350+ employees to their full potential. Their passion has been one of the driving forces behind our success for more than 100 years.

• Executes daily operational tasks such as working with teams to triage issues, raise support tickets where needed, analyze root cause, and assist in efficient resolution of all production process issues. Performs hands-on, technical troubleshooting of issues, followed by tracking and management of same through to resolution, ensuring that resolutions are subject to appropriate production-level quality assurance tests and that key findings are reported on and applied.
• Assists the Web Operations team in creating and executing content and technology enhancements using the CMS (HubSpot). Collaborates with development teams to prioritize technology enhancements and bug fixes to the website experience in both official languages. Assists in implementing SEO strategies to organically promote the website, increase traffic and improve website rankings.
• Monitors website performance using GA4, Siteimprove and Semrush. Provides insight and recommendations on how to improve website brand awareess and lead generation. Research competitors and identifies gaps in keywords and META information.
• Develops effective relationships with key internal stakeholders to collect appropriate information and implement web content strategies. Resolves issues and communicates findings to stakeholders. Offers suggestions to ensure high rankings in search engines and artificial intelligence agents.
• Works with key stakeholders to manage company intranet hosted by ServiceNow. Supports the enhancement and improvement of the B2C, Corporate and estore websites as required