Web Optimization and Personalization Specialist

at  Informatica

BUILD YOUR CAREER AT INFORMATICA

We’re looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous minds who value solving some of the world’s most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

WEB OPTIMIZATION AND PERSONALIZATION SPECIALIST

We’re looking for an Web Optimization and Personalization Specialist with experience in A/B testing, personalization campaigns, and customer experience optimization to join our team in a hybrid role based in Dublin. This is hybrid position and requires 2 days on-site work per week.
You will report to the Director of Web & Technology
You will deliver A/B testing and personalization campaigns across Informatica’s digital properties, driving incremental business value through customer experience improvements and optimization activities. The role collaborates with teams to identify, prioritize, and implement iterative testing strategies, providing guidance on campaign feasibility, execution, and sound testing methodology.

YOUR ROLE RESPONSIBILITIES? HERE’S WHAT YOU’LL DO

• Manage and optimize the testing and personalization roadmap, including A/B tests and hypothesis-driven projects.
• Develop and adjust personalization campaigns using Adobe Target and Adobe Experience Manager, aligned with digital programs, product launches, and promotions.
• Drive program growth by integrating internal and external data sources into Adobe.
• Lead research to prioritize website testing, personalization, and usability enhancements.
• Create and manage testing plans, including design mock-ups and recommendations for copy, images, and layouts.
• Perform QA, engage the team for testing, and track results to provide monthly updates to stakeholders.
• Maintain a repository of test hypotheses, results, and insights, along with a best practices playbook for campaign optimization.
• Report on funnel analysis and assist in regional growth initiatives.

ROLE ESSENTIALS

• Strong analytical focus with proven experience in A/B testing and personalization.
• Proficiency in Adobe Target, Adobe Analytics, and Adobe Experience Manager.
• Demonstrated ability to improve customer engagement and ROI through digital strategies.
• BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience
• Supervises Operational Duties of Staff
• Minimum 5+ years of relevant professional experience