Web Tracking Specialist (m/f/d)

at  Zoi

Lisboa, Área Metropolitana de Lisboa, Portugal -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate15 Feb, 2025Not Specified17 Nov, 20243 year(s) or aboveGood communication skillsNoNo
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Description:

YOUR BRILLIANT FUTURE IN TECH IS NOW

Welcome to the world of Zoi. We are those who build the digital evolution of our enterprise customers, closing the gap between enterprise IT and new technologies. Zoi strives to bring the cloud to the Retail and Manufacturing industries with innovative solutions that deliver real value.
We are expanding our European teams in Stuttgart, Berlin, Lisbon, Barcelona, Figueres, Sevilla and Las Palmas. Just choose your favorite Zoi city! Travel between our locations is possible.

Responsibilities:

  • GA4 Migration & Implementation: Lead the setup and implementation of Google Analytics 4 (GA4), ensuring a seamless transition from our existing analytics platform.
  • Tracking & Tagging Infrastructure: Design, develop, and maintain a robust tracking and tagging infrastructure across our web properties, utilizing Google Tag Manager (GTM) for both client-side and server-side tagging.
  • Data Layer Management: Define and implement a comprehensive data layer to capture key user interactions and website events, ensuring data integrity and consistency.
  • Cloud Run Integration: Explore and implement server-side tagging solutions using Cloud Run to enhance data accuracy and efficiency.
  • Adobe Analytics Support: Provide support and maintenance for our legacy Adobe Analytics tracking setup, ensuring continuity during the GA4 migration.
  • Technical Expertise: Contribute to the technical design and implementation of web tracking solutions across our new e-commerce platform and other web applications.
  • Consent Management: Implement and manage consent mechanisms for data collection, ensuring compliance with privacy regulations using OneTrust CMP.
  • 3rd Party Tag Management: Manage and implement third-party tags and pixels, including marketing and advertising tracking solutions.
  • Testing & Debugging: Conduct thorough testing and debugging of tracking implementations to ensure data accuracy and reliability.
  • Reporting & Dashboarding: Create meaningful reports and dashboards to visualize key performance indicators (KPIs) and provide actionable insights.


REQUIREMENT SUMMARY

Min:3.0Max:8.0 year(s)

Information Technology/IT

IT Software - Other

Information Technology

Graduate

Proficient

1

Lisboa, Portugal