Writer and Social Media Manager

at  Papirfly

AN INTRODUCTION TO PAPIRFLY

Since our inception in Sandnes, Norway in 2000, we’ve grown to become a European leader within the MarTech landscape. Our mission is simple yet ambitious: to revolutionise brand management with our intuitive cloud-based platform. It’s designed to let businesses effortlessly create, modify, store, and share their brand assets, making brand consistency easier than ever. With over a million users globally, our impact is clear, especially among renowned brands like BMW, Boston Consulting Group, and Unilever, who are part of our 500+ brand family.
Our journey took an exciting turn in 2021 when we merged with BrandMaster, birthing the Papirfly Group. This expansion, coupled with welcoming companies like Meriworks, Brandpad and recently Keepeek, illustrates our commitment to innovation and growth. Under the leadership of our new CEO Stefan Ropers, a MarTech and SaaS industry veteran, we’re honing our platform to be even more efficient and user-centric.
At Papirfly, you’ll become part of a dedicated team of nearly 300 professionals across eight countries, all committed to making a mark in the MarTech industry. In our culture, we emphasise a growth mindset, leadership, ownership, openness, and collaboration. This means we continually embrace challenges, learn, provide and accept feedback, and take pride in our work, encouraging each team member to lead and inspire.
We value innovation, but it’s the collective effort and diverse perspectives that truly drive our success. We believe in transparency, sharing information freely, and respecting each other’s ideas to foster a collaborative environment. At Papirfly, your contributions are integral to our mission of redefining brand management and supporting our clients’ success.
Join us if you’re ready to be part of a team where your personal growth and our shared achievements go hand in hand. At Papirfly, your ideas are important, your development is a priority, and together, we’ll accomplish great things in the realm of brand management.

JOB OVERVIEW

Papirfly is seeking a talented content writer and social media manager to join the team. This person will be responsible for managing our organic social media channels, writing and copy editing audience specific content and developing and implementing our organic social media strategy with the goal of increasing our online presence.

KNOWLEDGE AND EXPERIENCE REQUIRED

• 2+ years of proven experience as a content writer and social media manager, either in-house or at an agency
• Previous work experience at a technology or software company is an advantage
• Strong writing, editing and proof reading skills
• In-depth knowledge and understanding of social metrics
• Familiarity with SEO best practices and content optimisation techniques
• Ability to work independently and manage multiple projects simultaneously
• Excellent research skills and the ability to produce well-researched content in a fast paced environment
• Strong attention to detail and a commitment to producing high quality work
• Qualifications in writing, journalism, or related fields are a plus
• Based in London and can work in the office at least two days per week

Strategy Development:

• Developing, implementing and managing our organic social media strategy
• Defining our most important social media KPI’s
• Staying up to date with the latest social media best practices and technologies

Content Creation:

• Creating, curating and managing published content (images, videos, written) across all social media channels.
• Collaborating with our in-house creative and motion design teams to create on-brand, engaging, and innovative content for our channels.
• Conducting thorough research on industry-rated topics to generate ideas for new content
• Editing and proof-reading content for SEO to increase visibility and drive traffic
• Supporting the overall content creation and copyediting for web, blogs and other form factors

Community Engagement:

• Communicating with followers, responding to queries in a timely manner, and monitoring customer reviews
• Fostering and strengthening relationships with industry professionals and influencers via social media

Analytics and Reporting:

• Analysing and reporting on the performance and efficiency of campaigns
• Working with the product marketing and regional marketing managers to create quarterly content calendars and plans to support our key initiatives and strategies
• Establishing and tracking key performance indicators (KPIs), providing regular reporting and insights to demonstrate the impact of social media initiatives
• Staying current with the latest trends and technologies in social media management, SEO and conversion optimisation

This role will be working closely with product marketing, regional marketing and creative teams to brainstorm ideas, create concepts and develop messaging.