Zone Brand Lead (CEE)

at  Sanofi US

At Sanofi Consumer Healthcare, we’re building healthier future by helping people help themselves. We empower people to champion better self-care for themselves, our communities and our planet by making it as simple as it should be. We are a brand led, consumer first organization focused on growing our leading loved brands like Nospa®, Eneterogermina®, Allegra®, Dulco®, or Essentiale® to help more people play an active role in their health.
Working together, we’re focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.
Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Zone Brand Lead to join our Central Eastern Europe (CEE) team. You will be responsible for leading and identifying the growth opportunities for one of our love brands: Essentiale.

• Build CEE organization engagement for growing leading portfolio of Essentiale brand for Sanofi CHC.
• Craft and manage annual budgets, forecasts, and financial performance metrics with precision and strategic foresight in collaboration with the country leadership teams.
• Oversee the meticulous financial stewardship of the brand, encompassing revenue growth, OPEX optimization, and bottom-line enhancement.
• Owns brand building (brand strategy - positioning and long-term plan, brand planning, communication & media strategy, innovation strategy) for the countries and brands in scope.
• Owns end-to-end brand activation along the consumers’ journey to enable them to take health in their hands. Drive seamless operational execution across all markets, ensuring consistency and excellence in brand delivery.
• Collaborate on Healthcare Professionals (HCP) engagement & E-commerce strategy and owns investments & materials supporting the execution.
• Monitors and influences brand performance to ensure it meets category KPIs on Sales (sell-in/sell-out), profitability (BOI) and innovation (incremental sales)
• Anticipates and manages upsides and risks to ensure achievement of business targets.
• Role models Sanofi Leadership values and behaviours day to day and as a member of CEE Leadership Team.
• Contributes to building managers of the future on his/her team and inspires growth across entire organization.

About you

• University Degree - Business or Marketing Background.
• Strong marketing experience in recognized OTC/FMCG companies at country and/or Zone level with proven track record of stretch business growth and brand building (measures via share growth and brand equity growth).
• Strong track record in strategic & operational marketing as well as innovation
• Flair for creativity and building effective relationships with creative agencies
• Strong leadership skills (experienced in leading teams including direct report relationships, cross-functional teams as well as effective intercultural leadership acumen).
• Excellent people and communication skills, ability to operate and influence in a diverse and complex matrix environment, and ability to build sustainable social relationships within the organization and with external stakeholders.
• Experience in effective cross-functional engagement with e.g. Supply Chain, Industrial Development, Market Research, Medical and Regulatory.
• Experience in P&L management and accountability.
• International experience (experience working outside of own cultural environment / across multiple countries preferred).
• Fluent knowledge English