ABOUT PNE

We are one of the UK’s leading corporate hosted events businesses, delivering curated events that unite senior leaders from Education, Healthcare and the Public Sector. With 25 events annually and growing global reach, our mission is to drive meaningful change and innovation through world class events.
Are you a strategic, organised, and creatively driven marketer ready to make your mark? PNE is seeking a talented Senior Marketing Executive to lead and execute impactful campaigns that support our expanding portfolio of B2B events. You’ll play a key role in connecting senior decision-makers with cutting-edge solution providers through high-quality, conference-led networking experiences.

KEY SKILLS AND COMPETENCIES

• 2–4 years of B2B marketing experience, ideally within events, media, or professional services.
• Exceptional copywriting skills.
• Proven experience planning and executing successful marketing campaigns.
• Working knowledge of CRM systems, CMS platforms, email marketing tools, and campaign analytics (HubSpot/Salesforce preferable)
• A strategic mindset with creative flair and a commercial approach to campaign delivery.
• Highly organised with the ability to manage multiple projects and deadlines simultaneously.
• Data-driven thinking and an understanding of audience segmentation and targeting.
• Experience with social media management and content planning especially for LinkedIn.
• A collaborative, curious, and ambitious attitude.
• Comfortable in a fast-paced environment and confident presenting ideas to stakeholders.

ROLE OVERVIEW

As a Senior Marketing Executive, you’ll develop and execute integrated marketing strategies to attract high-value delegates and innovative partners to our events. Working collaboratively across teams, you’ll bring campaigns to life from concept to execution, measuring impact every step of the way.

KEY RESPONSIBILITIES

• Develop and execute multi-channel marketing campaigns for PNE events, in collaboration with the Head of Marketing and Event Producers.
• Write compelling copy for email campaigns, event websites, social posts, and marketing collateral, tailored for c-suite/senior B2B audiences.
• Drive delegate acquisition strategies using data-led insights, segmentation, and automation tools (HubSpot)
• Track and analyse campaign performance metrics such as open rates, click-through rates, and registration conversions.
• Support the development of media and industry partnerships that amplify event visibility.
• Contribute to the content strategy by aligning speaker and agenda promotion with marketing messaging.
• Manage and optimise paid digital campaigns (PPC, social media, retargeting, etc.).
• Play a key role in refining and evolving PNE’s overall brand presence across all touchpoints.